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Office Toilet Paper Examples

936 Words4 Pages

The Toilet Paper Puppy What is the first thing you think about when you see a fuzzy, small Labrador puppy sleeping? Maybe you think about how soft and cute it looks. Or, maybe you think about how you would like to add a puppy to your family. What else is soft and comfortable? Kleenex Cottonelle toilet paper! In the company’s advertisement, a small, white Labrador puppy is centered, sleeping on an undone, messy role of soft toilet paper. The puppy looks content and very comfortable laying on top of bundle of toilet paper. The Kleenex Cottonelle company instantly attracts viewers and effectively presents their toilet paper to all consumers as being soft and plush through the use of pathos, colors, ethos and word play. Without a doubt, whenever a cute puppy is around, everyone becomes joyful and starts to smile. …show more content…

The company used the pun “Lab tested for cushiony softness”-located on the top of the advertisement. This play on words can portray two possible scenarios. The customer can either believe that the toilet paper was tested in a laboratory, or that the “Lab” puppy tested the product for its “cushiony softness”- which is shown in the ad. Having the puppy testing the product in the ad displays that the puppy “approves” of the softness of the toilet paper and builds the company’s credibility of their product. The use of ethos and word play in the advertisement helps to attract customers so they know that their product is legitimate. Usually before consumers purchase something, they want to make sure that the product is really going to work and be worth their money. The play on words helps the company’s ethos and appeals to consumers. Even more, the puppy being asleep on the toilet paper shows that the toilet paper really must be comfortable. The puppy enjoying the plush paper further exemplifies that it will be worth it to the consumer to buy the toilet

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837 Words | 4 Pages

A specific scene from the commercial that caught my attention was at the office – the computers were turned on with a twist of the key and step of a petal, and the printer having to be repaired by a car mechanic. This was an awkward scene because we know that in the real world, appliances run on electricity, not gas. Something that the authors want to apply is that gas-powered technologies create a lot of environmental pollution, which people are just ignoring and living with. It also relates back to the thought of climate change, where CO2 gas emission is affecting the weather and environment. Sometimes showing something ugly can force the audience to have sympathy and realize something

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916 Words | 4 Pages

Extra -Gum Advertisement The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit.

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2071 Words | 9 Pages

He rested upon the dumpster while the unbearable smell outrageously and unbearably came across his nose. Hours later, the hungry and soaking wet dog drifted into a faint sleep. Rufus awoke to gleaming lights burning his eyes as he heard a loud screech of a van coming to a halt in the dark alley. The van

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593 Words | 3 Pages

The advertisement I chose for this assignment is a Camel cigarette advertisement from the 1950s. The top half of the advertisement depicts an older male doctor smoking a Camel cigarette. The caption for the top half of the image uses rhetorical strategies to convince the viewer to purchase Camel cigarettes. The author of this advertisement uses different text sizes and effects to highlight what is important in the advertisement.

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596 Words | 3 Pages

Have you ever wondered what it would be like to be vietnamese during the vietnam war. Well I will tell you about the perseverance that one of them faces, her name is Ha. Ha is a ten year old vietnamese girl during the vietnam war. She has to go through a lot, has to preserver through a lot, and has to change a lot to be able to live. One part I find disgusting is when one of her brothers keeps a dead baby chick in his pocket because it is one of the only things he has left from home.

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700 Words | 3 Pages

The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.

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840 Words | 4 Pages

The provided satirical article by The Onion, published in 1999, sarcastically demonstrates the falsely scientific appearing nature of today’s advertisements. The provided article comes off as relatable to the normal middle class consumer audience of the well known satirical humorous newspaper, because it is the middle class for which these advertisements are made, and also the ones most affected by these advertisements daily. Moreover, the internet’s quest for some laughing stock also contributed to the high interest in the topic of pseudoscience, and pseudoscientifically advertised products. While satisfying this thirst, the article also satirizes the use of such marketing strategies using wittingly crafted, fake, and scientific sounding terminologies,

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732 Words | 3 Pages

Also, it tucks out of site under the toilet when you're done. This Squatty Potty advertisement convinces its audience to buy the Squatty Potty by using ethos, pathos, and logos. The Squatty Potty comes in all different looks. You could choose a wood one if you wanted to to match your bathroom.

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884 Words | 4 Pages

Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.

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472 Words | 2 Pages

Allowing people to have pit bulls in their own care is question for many (Time). People should be able to own a pitbull for many reasons. Pit bulls are great dogs because they are good with most people, especially children. They are very obedient and some respond to commands if told to do so. They are also very helpful at times and easy to train.

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676 Words | 3 Pages

The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the

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1064 Words | 5 Pages

In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.

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419 Words | 2 Pages

Candy is so attached to his dog that when people said that he stinks Candy doesn't notice. “ Get him outta here, Candy! I don’t know nothing that stinks as bad as an old dog. You gotta get him out.” “ I been around him so much I never notice he stinks.”

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544 Words | 3 Pages

So how do they test their product since using another human is unethical. They use animals because they think that “hey animals don’t have feelings so they can't object to this” and that animals aren’t superior to them. But they do and when you

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859 Words | 4 Pages

When putting on your lipstick, do you know what brand your lipstick is? If you are not aware, you might indirectly support animal testing without realizing it. Animal testing is a scientific experiment performed on animals to study the effects of drugs, cosmetic products and other chemical products on humans. In other words, it is used to evaluate the effectiveness of new drugs. About 1.4 million animals die each year because of animal testing.

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