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Advertising Campaign: The Juan Valdez Campaign

346 Words2 Pages

Beside Juan Valdez commercials, the FNC and DDB employed print ads and sponsorship to market and expand the reach of Columbian coffee and Juan Valdez to a larger audience. One of the ads that the Juan Valdez campaign employed was a penguin ad. The ads featured a bunch of emperor penguin with the caption “You can always tell a Columbian Coffee by the way the crowd is dressed” . This ad used the luxury aspect of the ingredient campaign. The penguins represent people in suits, and are the major guest of a high society cocktail party in tails, reinforce the idea of luxury and Columbian Coffee and Juan Valdez. Another print ad features a gardener who is manicuring a hedge in the shift of the Juan Valdez logo, with the copy writing 100% Obsessed …show more content…

The main text of this ad is that Juan Valdez is 100% obsessed about Columbian coffee and his singular desire is to provide Western nations with coffee, being reliant on the western countries

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