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Advertising: The Importance Of Point-Of Purchase Advertising

889 Words4 Pages

INTRODUCTION
Consumers are probably more influenced by point-of-purchase displays than any other form of advertising. The Point-of-Purchase Advertising is define as a form of advertising within a retail environment that is designed to influence the customer to purchase a product or service. The point-of-purchase merchandising is used to draw attention to a product or a service and it ultimately brings value to the shopping experience to prospective customer.
First this is considered is to draw the attention to the point-of-purchase to give rise to increased sales, this could be done through using light and motion with 3D graphics to make the customer’s notice the display. Further, it is used to give the display pleasing appearance to customers. The design of point-of-purchase is customized and explains the special features associated with the product. It creates brand awareness and these products are highly visible from all the dimensions.
Importance of Point-of-Purchase
The Point-of-purchase strengthens the advertising, and marketing messages, including brand benefits, packaging designs, and unique selling propositions. It should be …show more content…

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