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After Bean There Marketing Strategy

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After Bean There, Drunk That announced their plans for expanding internationally, the marketing team was well on their way to continue creating successful plans to expose their country to Finland just like they did in Canada. For the utmost accuracy, a small group was sent to Helsinki to observe the environment, culture and people of the country. As a result, they had first hand experience connecting with the consumers in Finland, which allowed them to gather a variety of methods that can attract the attention of the Finns and tourists. We will implement the popularity of social media use in the Western culture to Finland hoping it can help us market our company better and rewarding us more customers. Different ways this …show more content…

This meaning, there must not be outstanding documents and all start-up fees must be paid in time. After this, the design team has put in a lot of work towards creating a cozy environment for coffee lovers with the aesthetics interior that will attract many teenagers looking to improve their Instagram game. Current blueprints include black shiny tiles, smooth marble counters, bright white walls and copper coffee machines. To finish off the nice copper look, the stools and chairs will be the same colour. A nice interior will allow for the marketing team to easily promote to the public with pictures of the location that are appealing to the …show more content…

With a promise to a culture of self-responsibility, we seek individuals who are passionate about their job and do what they love. We believe this is an important characteristic as we value self-motivation and want our employees giving positive vibes to our customers for a more enjoyable in-store experience. In order to carefully seek the perfect candidate for our team, an application will need to be filled out with at least two references available to contact. After that, selected applicants will be contacted to come in for an interview with the manager of the location. Once the staff has been recruited, employees will come in for training on the essential skills and knowledge required for the barista role at Bean There, Drunk That. One-on-on training for proper food and beverage handling will be offered for a highly effective learning experience that will allow baristas to learn quickly and gain the confidence needed to deliver unforgettable customer service. As expanding to a foreign country is already a very big step, Bean There, Drunk That will not offer their app and delivery service until further notice to avoid too much

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