The marketing mix aligns with the four strategy categories because the MyKind garden of life vitamins does have a stable distribution channel through their Whole Foods parent company to sell and market their product to a particular customer base. The garden of life vitamin is marketed to ensure that promotion of the vitamins as a natural food based products, which appeal to a consumer base that that are health conscious and are interested in what they put into their bodies. The company does target a specific market that is more concerned with health and would not mind paying a little extra to ensure that they are getting a very healthy vitamin.

Also, the four P’s do contribute to each of the strategic objectives that the Garden of Life