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Amazon Strategy Analysis

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Amazon.com Amazon.com, Inc is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Some of the key strategies of this organisation is as follows: Cost leadership Amazon leverages economies of scale and economies of learning to make products available at cheaper price. Amazon’s huge bargaining power over its suppliers and it excellent distribution reduces its cost of operation which makes it possible for Amazon to reduce the price of products Differentiation Technologies such 1-click, Recommendations, Wish list differentiates amazon from rest of the competitors, these features make it easy for …show more content…

is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and …show more content…

Hence the entire success of the business is dependent on its value chain partners. In order to ensure discipline amongst the partners, it gives them access to its platform only after an intense third part scrutiny. The partners which pass this scrutiny are then given Golden status which gives them better visibility and acts as an incentive to perform as per Alibaba metrics. Small, Simple Yet Diverse: Alibaba has 12 product category which covers entire range of merchandise available on Alibaba. Also, the internal structure of Alibaba viz its division in 1688.com, Taobao.com, Tmall.com,Aliexpress.com etc help in efficient operations, as well as cost reduction since this, helps them to serve specific segments of customers. Alibaba – Going Global In order for its sustained growth, Alibaba is increasing its reach of operations. It is expanding into Asia Pacific region, Americas, and Europe. The customers of these regions have different demands. Hence Alibaba has taken following steps to help its global growth: a. Diversified Portfolio: Alibaba has increased the list of products available in its portfolio in order to cater to the world market. It has now included bigger brands in its portfolio and has ensured its priority availability to customers of

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