American Express ranks among the top ten credit cards issuers in the United States. The company accounts for $47 billion or 6.1% of the total outstanding credit card balance in the United States at the end of the first quarter of 2017 (Forbes, 2017). Amex main competitor in the global cards network are Visa, Master Card and Discovery ( American Express, 2017). Visa is the worlds largest credit and debit card issuer. The company accounts for … million credit cards in force around the world. Master card ranks second largest credit card issuer with …. credit cards in force. Amex ranks third and Discovery fourth (Forbes, 2017). The advantage that American Express has over its main competitors, is that unlike Visa and Master card, American Express