ipl-logo

Analysis: From Root Beer Stand To Global Hotel

449 Words2 Pages

I considered Marriott a global company prior to reading the article, however, I never imagined the number of hotels they have as well as the countries they are located in. After reading the article, From Root Beer Stand to Global Hotel Company by Dan Schawbel, it is clear that Marriott continues to look for new opportunities for expansion in other countries. It is also clear why when you hear the name Marriott you think of a nice hotel versus other motels. I immediately think of good quality and know that when I stay at one of their hotels I will not be disappointed.

I believe Marriott did their philanthropy work for Haiti, but began rethinking the impact the company could have on this country. By building a hotel there, it not only allows for economic growth but will attract other businesses to Haiti as well, thus helping create an economic boom that Haiti has not seen in decades. Building in Haiti also aligns with one of Marriott’s five core values by embracing change. Through this core value, Marriott continuously looks for opportunities for new locations to create guest experiences as well as changing to fit the customer’s needs (Core Values and Heritage, 2015). …show more content…

However, when I researched this information further, Marriott’s website (Marriott Brands, 2015) states there are “4000 destinations, 78 countries, and 18 hotel brands (para 1). I had no idea Marriott also was branded under 18 different names, which only proves how global they have

More about Analysis: From Root Beer Stand To Global Hotel

Open Document