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Outriggers Case

819 Words4 Pages

Nicholas Lanning
Outriggers Case Study Chapter 6 The goal of the Outrigger Hotels and Resorts is to "bring the dream of a vacation in paradise within the reach of the middle class traveler" (Piccoli, G 102-118). 1. Outrigger Hotels and Resorts strategic position is factory. The reason it is factory is because Outriggers Hotels needs reliable IS and has little need for new IS. The old system works well. The system needs to be reliable. If it's not reliable, it will also cost the company more money and time in the long run. One strength of Outrigger Hotels is the "minimal turnover" (1). Workers stay a long time which is good because it means less training. It also gives the image that the company is good to work for. The next strength for Outrigger …show more content…

Since there are minimal workers leaving the company, it shows that the company values its workers. A weakness of Outriggers Hotel is the "geographical distance is at odds with centralized model" (1). There's hotels all around the world. It is easier to manage hotels that are in close proximity to each other, than it is when they're far apart. The next weakness is that "some properties in the portfolio are substandard" (1). It doesn't look good for a company to have establishments that are not similar to the other ones. Customers expect to have the same quality each and every time they stay at the different hotels. One critical success factor for Outriggers Hotels is to "maintain the business image" (2). It is always good to be thought of by the customer as a good company. It helps with business in the long run too. The next success factor is the "employee loyalty/retention" (2). When a company is able to keep workers for long periods of time it shows that the company is …show more content…

The current IS resources serving Outrigger Hotel's needs are below average because "the firm claims to have 10 years worth of high quality customer data" but has much less that that (3). This can cause problems if the customer hasn't used any of their services in a few years. They aren't even in the system. Next, the company has a "lack of formal training, while positive because it keeps costs low, may create an environment of replication of bad habits passed on by user to user" (3). This can mean big problems for the future of the company.
3. I think the role of the IS function at Outrigger Hotels and Resorts should be "factory" for a few reasons (4). The first reason is IS should be figuring out reliable systems to make the company more profitable. Outriggers has a need for reliable IS technology. I would use the new system called "Micros OPERA Reservation System" because it is more dependable than the old system (Outrigger Hotels Haiwii). It has fixed a lot of the old problems that the old system had issues

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1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels.

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Employees will work harder if they received added attention (Moyo) Especially, this mechanistic organisations are important due to there are over 300 locations and need to be the smoothest possible to fix a problem such as managing equipments because most of gyms runs for 24 hours and all members should be satisfied with services as they pay for

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Hence, the unpredictable nature of the hotel business will impede the efforts of the hotel from carrying out organizational planning – which is an essential activity that serves as a compass that guides an organization through the right path that will prevent it from making costly mistakes (Ali, 2022). Another issue facing the hotel is that continuous quality improvement initiatives are typically long-term hence their benefits will be seen after a long period of time. However, it is doubtful if the management of the hotel will support any initiative that does not include short-term tangible results. Similarly, another key issue is whether a Continuous Quality Improvement initiative can be applied to a service-based organization like Cambridge Suites Halifax and if it does, how to manage the complexity of carrying out a quality improvement initiative that will achieve tangible short-term benefits as well as

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As a result, people will line up to work for you, and your current employees will not want to leave (2008, p.

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Though there has been an improvement, it is

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Moreover, the hotel that include every for the guest also the good service and facility, they will have a good reaction from the guests such as the positive feedback or comment for the hotel after they use the

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Weaknesses: 1. The high seasonal dependency for most of the hotel facilities. 2. The imbalanced market coverage and business portfolio. 3.

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• Ensure that the time accrued by current employees and ensuring that the “legacy” employees are compensated as of the time the new policy took effect. • Require all locations to have a backup /cross training plan in place for employees/floaters. 4. Findings and discussion It was determined that one of the top benefits of attracting a new candidate and/or retaining a current employee is the benefits in which a company offers.

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“The training of team members and leaders is the foundation of any successful improvement program” (Business Balls, 2014) SERVICE QUALITY The study result show that lot of guest was not really happy about the services which the hotel has to offer, the reason behind this could be less of man power and standard of service, if the hotel has to maintain its competitive advantage than it needs to provide distinctive services to keep the guests happy, the quality of service has to be up to the mark considering that the hotel is a star property and guests wont settle for anything which is just about

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And last it can result the employees not to be loyal or being afraid to confront their bosses and it may lead them to lie or cheat to get the job down in order to avoid the

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Lancaster [2011]: According to Justin, hospitality firms big and small are looking at ways to keep costs low and to become more efficient just to stay afloat in this very challenging economy. Cutting costs in labour has been a popular topic in all industries during times of economic downturn. This is a particularly slippery slope in the hospitality industry where service may be compromised through cutting costs. Quality service is scrutinized by the customer in hospitality more than ever due to the fact that customers are fewer and are spending less. In areas of resort saturation like Las Vegas, the customer has so many options; they simply will not tolerate poor service like they may have in the past.

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“The role of Destination Marketing Organisations in distributing and marketing the tourism product” Destination management and destination marketing organizations (DMOs) are new phenomena in tourism professional practice and in the tourism literature. However, they have now become recognized as being integral to the success of a tourism destination (Alastair, 2012). Defining DMOs According to traveloregon.com a Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through the purchasing of tourism supplies such as hotel’s rooms, food and beverage, retail items, transportation and visitor services (traveloregon.com, 2014).

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Lower quite rate will assist the employer to save the cost on recruiting and training new employees within the organization. On the other hand, Hirschman propose that representative participation will lower down the employer profitability, since the representative participation is usually working on improving the working context and condition. For instance the British Airways employee were on strike in 2011, the strike has been settle down by restore the employee travel concessions and award pay deal at 7.5 per cent within two years (BBC News, 2011). From the case study shows that the running cost has been increased and lower down the profit for the

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