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Analysis Of Design Thinking Comes Of Age By Jon Kolko

275 Words2 Pages
Design is a plan that exists behind an action, and it is meant to be intuitive and simple from the user’s point of view. Making a design simpler for users to understand is difficult because of the increasing complexity of modern technology and modern business environments. As for design thinking, Jon Kolko states in his article “Design Thinking Comes of Age,” that it is “empathy with users, a discipline of prototyping, and tolerance for failure chief among them.” Design thinking is a new tool that is now incorporated into the organizational culture of companies to keep up with the modern changes.

Design thinking is another tool that can be added to the list of tools associated with problem solving. Design thinking creates an interactive and
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