While creative thinking and problem solving are both key concepts that are interconnected with the notion of business entrepreneurship, there comes a time when these strongly ingrained ideas can hinder any sort of innovative process moving forward in your brand. The inspirational book titled ‘Winning the Brain Game; Fixing the 7 Fatal Flaws of Thinking,” by Matthew May provides readers useful insight to tackle how to manage and grow your creative side once challenges in your business seem out of your reach. Known as a very prolific author, May has crafted a myriad of books that include The Elegant Solution, In Pursuit of Elegance, The Shibumi Strategy and The Law of Subtraction that all collectively examine different strategies from design …show more content…
He then claims that in order to muster up the courage or bravery to improve creatively, we need to return to a mental state similar to how children act upon their curiosity or desire to experiment without concern of the outcome. Also, he finds that this “ideacide” is rooted from fear, which allows us to engage in self-censoring to a point when we become completely incapable of producing anything that challenges normalcy or the situation’s conformed state. Thus, May argues that among all of the fatal flaws, self-doubt is by far the most dangerous any form of innovation. To better respond to the self-doubt fatal-thinking flaw, the author makes an interesting point to undertake new scenarios or situations with a mindful framework as a means to better approach the matter at hand with active thinking, instead of indifference or perhaps rejection. The act of questioning or taking other perspectives into account is highly important when it comes to any sort of professional, personal or academic growth as you move forward in your