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Analysis Of Ferrari's Article Looking Back To The Beginning

350 Words2 Pages
Looking Back to the Beginning The current CEO of Ferrari, Sergio Marchionne, in the article Look Back to the Beginning, states that the history of this world famous automobile company (Ferrari) is very important to the future of the company. This means what Ferrari will accomplish in the future, is because of what they have accomplished in the past. Marchionne supports his statement by explaining that the company's founder and the first cars he created started this dynasty of automobiles. He also states how Enzo Ferrari started his automotive career working at Alfa Corse, but he would quit his position to start his own company.
Second Marchionne explains that Enzo Ferrari and his newly founded company created the 8 cylinder 815 spider which
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