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Analysis Of Steve Madden Girl

215 Words1 Pages
Steve Madden’s wholesale footwear segment is composed of designing, marketing, and sourcing its brand to department stores, luxury retailers, specialty stores, national chains, value priced retailers, online retailers, mass merchants, and catalog retailers in the U.S. Steve Madden Women 's markets footwear catering primarily to women between the ages of 16 and 35. Steve Madden’s brands consist of Madden Girl, Madden, Steve Madden Men 's, Stevie’s, Steven, Betsey Johnson, Steve Madden Kids, FREEBIRD by Steve, Superga, Mad Love, Report, Dolce Vita, Brian Atwood, and Blondo.
Madden Girl creates, sources and sells a variety of women 's shoes using the Madden Girl brand aimed at younger women between the ages of 16 and 23. They are sold at
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