Analysis Of Ted Cruz's Speech At Liberty University

The majority of young adults don’t vote. They believe various issues covered in national elections aren’t matters college aged students generally worry about. Campaign committees are consistently trying to reach these non-voters. To achieve this, they need to target the right audience, present a winning message and include the key idea. During the analysis of Ted Cruz’s speech at Liberty University, the campaign committee used strategic setting, illustrated the American Dream and appealed to Christian values to successfully influence their audience to follow Ted Cruz in his run for president. On March 23, 2015, Senator Ted Cruz announces his candidacy for the Republican nomination for president at Liberty University in Lynchburg, Virginia, where its socially conservative

Cruz doesn’t beat around the bush when it comes to involving God in his politics. This is evident in his speech for Liberty. “From the dawn of this country, at every stage, America has enjoyed God’s providential blessing. Over and over again, when we face impossible odds, the American people rose to the challenge,” Cruz said. [5] Through the use of hypotheticals, Cruz went on to hit all the right notes, giving the audience a complete rundown of the dream agenda of the conservative right: repealing Obamacare and Common Core, abolishing the IRS, securing the border, protecting privacy and gun rights, honoring the Constitution and more. But he warned that this all stands on realizing “that our rights don’t come from man. They come from God Almighty.” Tony Perkins of the Family Research Council, who witnessed the speech, said, “Senator Cruz seems to understand that the next generation of believers is looking for conviction — not a milquetoast version of the Gospel that requires nothing.” [2] For a university that is highly conservative, a man with the same mission as the Republican right is the ideal candidate for