The document analyses a video presentation about Google Photos. This presentation uses “Credibility”, “Concreteness” and “Emotions” to increase clarity and belief. The “Story” MTS principle, has the capability to communicate idea interestingly but is the least used. Henceforth, the document discusses the key MTS principles with the most important one being “Credibility”. The presentation focuses on the belief in the idea of “Google Photos”. It thus uses the “Credibility” MTS principle. The phrase “see for yourself”, similar to “ask yourself” [1], has a perfect application here. The idea of taking a selfie (instant back up of selfie), sharing photos on social media or saving it as a link provides evidence for the capabilities of the app. To make the idea plausible and understand how it’s done, the presenter also uses the help of his colleague. For example: introducing new gesture of dragging and selecting photos and pinching to view photos across days, months or years. …show more content…
Thus, the second most important MTS principle is “Concreteness”. The presenter uses his own life moments to show how the idea clearly works. He starts by mentioning the sheer amount of photos he and his wife recently took for a celebration. This makes the audience think about their times of huge photo collections. He also asks the audience, “how often do we spend time scrolling …” [2]. This makes the audience think about the difficulties they face while finding the desired photo. In this way, the presenter creates a concrete base of the problem and uses his idea as a solution to that problem. This ensures that everyone has clearly understood the issue and the idea presented solves