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Analyzing Lowes's Smart Home Shopping Experience For Customers

657 Words3 Pages

What has each competitor done in the past year to change the playing field?
Lowes as one of the biggest Home Depot competitors has introduced smart home shopping which improves the shopping experience for their customers. The company has developed a smart home application and installation service that carters for the shopping process of their customers. The application and installation kit is an improvement of their flagship smart home application in 2012 (Hamblen, 2014). The company has established a work relationship with home building equipment to allow the application and installation kit to be used with their products. One of the major game changers in the company retail business is the incorporation of the smart home application and installation …show more content…

The domain gives Ace Hardware customers a chance to place orders electronically or physically by visiting the stores (Demery, 2014). The electronic or online buying of products at Ace Hardware can make an order and choose the mode of delivery they prefer. Customers have a choice to pick their order from the store or have their order delivered to their place. The system allows bulky orders and more so customers have personal accounts for customized products from the store.

Has anyone introduced game-changing new products, new technologies, or a new distribution channel?
Lowes has introduced the smart lawnmower which is automated to help the owner save time and thereby increasing sales for the Lowes store. The company has also introduced filters that are connected to the HVAC system that is supported by the iris application and installation system from Lowes (Hamblen, 2014). The system allows the filters to clean automatically or inform their owner when they need refills or clean up. Additionally, the company through it online market has gained popularity across the globe and developed a shipment distribution channel to increase its sales and satisfy its

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However with few exceptions, The Home Depot outperforms Lowe’s considerably. Lowe’s did outperform The Home Depot in revenue growth this most recent quarter, but this is just a snapshot when in reality both The Home Depot and Lowe’s have been experiencing very similar growth for years. Next is Earnings/Share, The Home Depot is earns over two times more than Lowe’s for one dollar of share price. Key differences can be found in profit margins, debt vs equity, and return on equity. The Home Depot has a considerably higher profit margin when compared to the margin of Lowe’s, and is much better at turning invested capital into equity.

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Annual Reports and Press releases The annual reports and press releases of both companies slightly differ though with a portion of similarity. Although, Home Depot’s annual report is composed at the headquarters of giving an inclusive report on all of the retail stores in the world, through the company’s website these reports posted can be found. Therefore, this being impartial and all-inclusive to an extent of analysis it would have to be done on the contrasts, similarities, profitability, and performance of different retail stores in different regions or countries. However, the shareholders and customers analyze the summary provided to know the general performance.

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