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Science Of Shopping: Cameras And Software That Track Our Shopping Behavior

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One reason that consumers feel it is unethical to be surveillance by stores, is that they were being watched, however the unethical part is selling the data about a person to other people or companies. In the YouTube video Science of shopping: Cameras and software that Track our Shopping Behavior it says “[c]ameras like these are positioned directly above and picture resolution is intentionally set low” (VideosatNSF). This shows that the stores care about the shopper’s privacy. This keeps any personal face recognition to be undetermined giving the shopper closure that there is no way they could be identified if the video is played back. If the camera is position above a shopper it is only viewing the top of your head. Also with resolution
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“‘My mother says that I’m the best-paid spy in America,’ he told me. He laughed, but he wasn’t entirely joking” (Gladwell 98). The ‘he’ referred to is retail anthropologist and urban geographer, Paco Underhill. In “ The Science of Shopping” by Malcom Gladwell, Gladwell gets an inside look on the specific reasonings of why each store is set up the way that it is. There is a true science to how every single shopping location displays it’s products.

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Are Cameras Really Making Stores Safer? How do you feel about people being in your business? Does it annoy you? Well, that’s exactly what stores have been doing.

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This a negative impact on people and people need to start worrying about saving their job. Schneier use pathos, this is scary to think that we’re under surveillance 24/7, no matter where you are. People need to be aware that the companies are invading their privacy, “which means they keep you under surveillance” (Schneier 4). They offer you many free services and apps. This is their way to collect your data.

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Bruce Scheiner’s article , Spy Cameras won’t make us safer, argues that cameras do not help fight against crime, and it is true. In paragraph five of the article, Scheiner explains few of the downsides when police stare helplessly through the monitor, such as: criminals disguising themselves in sunglasses to protect identification. Cameras are used solely for identifying the criminal mastermind, and tracking where they were seen last; however, an intellectual wouldn’t gawk in awe for mere seconds, seductively posing at whomever is on security duty.

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The security cameras are used to be able to monitor everything the customers are doing within the store just like the telescreen. Security cameras are put in place because stores are unable to trust their customers to not go against the rules they have set in place, just like the telescreen. Due to the fact that the citizens are aware that everything they do is monitored they are unable to have any privacy. With a lack of privacy they are unable to build trust with anyone because you never know when a kid could be watching you waiting to tell the party or a telescreen around that corner that you never saw. Privacy is an important aspect in being able to trust, without it the world is open up to many more lies and

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The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression

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By using strong supporting arguments In the essay entitled, Everyone is Watching You, by Nadine Strossen. Strossen’s goal in the essay is to influence her readers that surveillance cameras do more damage than good, and that something needs to be done to eliminate them. Her controversy on this matter was very vigorous, Strossen convincingly argues that surveillance cameras are an atrocious idea and needs to be stopped. She does a satisfying job of catering to her viewers in her essay. With a topic that pertains to everybody, she takes the opportunity to use this to her convenience.

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As in our regular life style being observed by cameras is fairly common. Every store has cameras that are mainly for safety, but yet we are not fully safe. Those cameras could be use to spy and kidnap people. The

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Surveillance is becoming increasingly integrated into human lives. Seemingly inconsequential minutiae like how long one spends in line at a grocery store or how many times a headline is clicked on a social media site are collected automatically by both public and private institutions. Whatever we do and wherever we go, there is likely some trace of it. This has led to great debates about the right to privacy, how much surveillance is too much, and under what circumstances surveillance is justifiable. Film and Television play important roles in these debates and in the way in which the public conceptualizes the utility and threat of surveillance more generally.

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However, in the shopping mall people tend to exhibit similar behaviors for they have to follow certain procedures before they enter the venue. Sitting at the entrance of a shopping mall gives one the opportunity to study shoppers from different ethnicities while learning what they know about shopping ethics. Notably, shoppers know what they need as they enter any mall. Understandably, terrorism has been on the rise over the years and almost all mall managers take security seriously. As I sat at the mall’s entrance, I noticed that stereotyping is rife because of the way the security officers treated some shoppers with contempt while others had easy access without much scrutiny.

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