McLuhan could not help himself. The other two scholars just rolled their eyes. As the conversation progresses the spotlight finally secures itself on Marshall. He is very famous for coining the phrase, “the medium is the message,” so it is no surprise that his most valuable aspect of creation is medium. “The medium shapes and controls the scale and form of human association and action,” Marshal explains; moreover, the medium becomes more important than concept. The way different mediums reach out to society, and affect society is more important than the content and concept the medium holds. This correlates with Thompson’s socially engaged art concept. The content of the projects, are not as influential without the living form and medium of the artworks. …show more content…
Greenberg clashed with both of the others with the belief that there is no need for social value in an artwork. The artwork that Marshal chose is Andy Warhol’s Campbell’s Soup Can. Although this is considered an abstract expressionist piece, Greenberg categorizes it as kitsch, poor in taste, due to the fact popular culture intrudes the painting. McLuhan chooses this iconic artwork because Warhol’s soup can is known for influencing a distinctive change of behavior in the art world. It makes a large comment on the view of modern culture. The way that the soup can is represented is straight forward and