Consumers often go through a decision-making process when they're looking to buy products. In the search for information phase Anthem must make sure that their data is available to potential consumers. When consumers watch TV, Anthem should continue to produce marketing commercials and keep improving their website and utilize the social media outlets as another way to shape the decision for consumers to purchase Anthem. Also, buying the search engine option so when individuals are searching for health insurance options this will allow the company to be the first choice available. Evaluating the alternatives allows Anthem comparison to other competitors in the market. The company should provide information about their products and services