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Apology Letter Case Study

225 Words1 Pages
Regarding the case of customer Lyn Smith, here is the draft letter to act as Globe’s response to her complaint. The message has been carefully crafted to reject all the requests made while ensuring we sympathize with her negative experience and offer an apology. This letter also aims to keep Ms. Smith as a Globe Airlines’ customer and maintain goodwill by reassuring her of our commitment to providing excellent customer service. I have also ensured to follow all the guidelines you’ve outlined, including the recent update that we cannot offer the E-TUVs as compensation. You will find that this response: • Provides a sincere apology that demonstrates we understand her frustration • Explains the situation in a way she can understand without being
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