PROJECT QUESTION ANSWERS Art Markman (PhD), author of not only Smart Change (the book this essay is about), but also titles like Smart Thinking, Tools for Innovation, Ulterior Motives and Habits of Leadership, seems to focus his attention on writing books that aim to help the common person better them self through educating about the topic at hand and providing simple exercises to work on. Art Markman is a psychology and marketing professor at the University of Texas at Austin. He is also the founding director of a program in the Human Dimensions of Organizations that brings humanities and social behavioral sciences to business people. Art graduated from Brown University with his Bachelors in Science in Cognitive Science and later from the University of Illinois with his PhD in Psychology. He previously taught at Northwestern University and Columbia University before moving to the University of Texas at Austin. Art writes for blogs such as Psychology today and Fast Company. “He has published over 150 scholarly works on topics in higher-level thinking including the effects of motivation on learning and performance, analogical reasoning, categorization, decision making, and creativity." (Psychology Today). He also hosts a radio show called Two Guys on Your Head at Austin with co-host Bob Duke. Arts primary interests …show more content…
Jeremy Dean is a British psychologist and author of PsyBlog. His book concentrates on how to create new habits and how to stick with it until it became a habit. He also mentions that a good way to start is by using "if...Then" statements. “For instance, if you’re trying to be a kinder person this year, say, "If I see a person struggling with a stroller, then I will offer to help." Dean calls this "implementation intention."