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Assess The Process And Rate Of Success For The Media When Targeting Its Audience

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Much of mainstream media focuses on targeting its audience. The ways of targeting their audience occur through many of the following ways: social media, tabloids, magazine stands, Internet, television, etc. What is the process and rate of success for the media when targeting its audience? The effortless way to spread a quick message or idea is through the media. Through the use of social media, many companies and advertisers set their agenda to target the audience through the use of statistics, pictures, sounds, and color or realistic appeal. Depending on the area of media one wants to target their audience impacts the public greatly in that area. According to Mershon, “[…] research organizations have begun providing intelligence on how …show more content…

Physical education classes have been offered at schools for centuries now, it has been very important for weight control and good health. However, in the recent years activity levels declined for the adolescent girls. With the advancement in technology and many new developments advertisement and photoshop a certain image or video has become very easy. According to Sass, ‘body image issues associated with social media discourage adolescent girls from engaging in physical activity including organized sports.’ Many companies use sexualized images of female athletes to promote sports and athletic wear in the media. Sass also mentions after a research, ‘that strong link between social media use and body image issues; here Facebook and Instagram were cited as particularly influential in shaping perceptions of the feminine ideal, leaving users dissatisfied with their own bodies.’ With the wrong message advertisement many young teenager girls are discouraged from sports. What they see on social media is what they believe is accepted in society. A lot of websites and advertisements show athletic women with six packs abs, skinny bodies or other sexualized objects, that leads girls and women to have a lower self-esteem. Women are often treated as objects, this causes more self-conscious about their bodies and impacts their participation in

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Moreover, Body Image, Media and Eating Disorders states that 30% of children are dissatisfied with their body image due to being overweight and 15% are dealing with obesity (Derene & Beresin, 2006). This demonstrates that the number of children watching television and the number of overweight, obese children are involving their selves more into the media rather than more crucial events. Correspondingly, the average model is 23% thinner compared to 25 years ago (Ravelli & Webber, 2012). Today’s media has an impacting effect on how women should appeal themselves to others in society. This guides them to behave a certain way and not truly be themselves.

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According to the University of California at Davis, during the 1930’s “roughly 2.5 million people left the dust bowl states” due to the desolate conditions. The story The Grapes of Wrath, by John Steinbeck, shows the hardships of the fictitious Joads family who left Oklahoma, during the dust bowl, in search of more opportunities. Throughout the story, Steinbeck claims that the “elite” control the money and power and use it for the wrong reasons, while the migrants are given less and have greater needs. In the beginning, Steinbeck describes the elite landowners as harsh, ignorant and altruistic.

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While taking a look at the article from TIME magazine, “How Social Media Is a Toxic Mirror”, many studies are held that give factual information to the audience. One of the examples state, “The most vulnerable users, researchers say, are the ones who spend most of their time posting, commenting on and comparing themselves to photos. One study found that female college students who did this on Facebook were more likely to link their self worth to their looks.” That study is put into the article in order to show the audience how social media links self worth to the users’ looks. In comparison, the article from Gale Opposing Viewpoints in Context, “Body Image”, also contains ethos such as the example, “

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1248 Words | 5 Pages

Through social media, messages, which cause many young women to question their bodies and overall self-image, are delivered daily. Media sells the idea that; “girls’ and women’s value lies in their youth, beauty, and sexuality and not in their capacity as leaders” (Miss Representation). Through advertisements,

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1557 Words | 7 Pages

“Many teenagers feel that the best way to gain social acceptance and avoid being ridiculed by their peers is to achieve society’s ideal body,” (“Introduction to Dieting”). By having such presumptions about their self-image, teenagers change the way they see themselves and in turn, cause problems for themselves. In an interview, forty-seven percent of girls wanted to lose weight because of media influences while only twenty-nine percent of them were overweight (“Introduction to Dieting”). By creating these unrealistic expectations, social media gives teens false hope about their body image, which reflects how the women in Brave New World see

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“I’m so fat, why can’t I be skinny just like her!” “How does she get the perfect body, while I’m stuck with all of this fat!” These statements are common among teenage girls of today’s society. Social media of today shows unreal pictures of photoshopped models and the “perfect life”. This leads to discontent of young women with their body and lives.

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This argument, stated in its strongest form, would imply that the media do not influence people, but that people influence the media. We think that this would be an overstatement. It would imply, among others, that the media have no agenda of their own at all, that they simply mirror public opinion. This runs against both the findings of media studies as such and broader opinion on the role of the media in today’s society. For example, the participants in our focus groups claimed that the media indeed have an effect (on others).

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1152 Words | 5 Pages

Social media plays a big role in how society portrays body image. “Alternatively, an increased number of Facebook friends may provide girls with greater opportunity to rapidly make multiple social comparisons, itself shown to be associated with body image concern”(Tiggemann and Slater 82). According to the survey that was taken by Marika Tiggemann and Amy Slater, the more Facebook friends the girls had, the more likely it was that they had body image concerns. They were able to compare themselves to the other girls that they were friends with, which led to them to have an increase in their drive for thinness. “Further, these comparisons are likely to be with somewhat idealised images, in that girls mostly post photographs in which they look good or are doing something ‘cool’ (and can be digitally altered)”(Tiggemann and Slater 82).

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In today’s modern culture, almost all forms of popular media play a significant role in bombarding young people, particularly young females, with what happens to be society’s idea of the “ideal body”. This ideal is displayed all throughout different media platforms such as magazine adds, television and social media – the idea of feminine beauty being strictly a flawless thin model. The images the media displays send a distinct message that in order to be beautiful you must look a certain way. This ideal creates and puts pressure on the young female population viewing these images to attempt and be obsessed with obtaining this “ideal body”. In the process of doing so this unrealistic image causes body dissatisfaction, lack of self-confidence

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1731 Words | 7 Pages

“Finding your target audience consists of 100% consensus thinking and discovering the values represents the basic truths, about physical reality, social reality, and the nature of self.” (Rokeach 2) When a media is being planned, perhaps the most important question the producers consider is "do you know who the target audience is?" If the answer to this is 'no', then there is no point in going any further in the production process until it is figured out. If no one is going to watch, read, play, buy the content, the producer isn’t going to be able to convey the call to action they want. Audience research is a major part of any media company's work.

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This all plays a part on how both men and women have become insecure with their bodies and how social media makes people feel bad about themselves, especially in today’s world.

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Social media is a powerful source in today’s society, 81% of the population in the United States alone has set up a social media profile. Many use the media for useful things, like educational opportunities and business inquiries. Although there are people who may look at it more in a concerning aspect. Many people today view the social media as a stage where they are judged and told what the real way to look and act is, more specifically, body image. Social Media has a negative impact on body image, through creating a perfect view physically which affects someone mentally, targeting both male and female, and turning away from the real goal of social media.

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3576 Words | 15 Pages

Mass media affect our daily life more than any other cultural institution. They are our main sources of news and entertainment. The mass media can affect our purchase decision, voting behavior, academic achievement and so on. (Cengage Learning 2013), Because of this all encompassing impact of mass media, politicians, businessmen and government agencies depend on media to influence people.

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862 Words | 4 Pages

According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

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2539 Words | 11 Pages

Introduction Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Previously radio was used to broadcast information and its place has been taken by television. Television is an effective source to broadcast information and promote product by displaying persuading messages and colorful images.

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