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Assignment 4: Precisionsports Marketing Strategy

412 Words2 Pages

Our logo and slogan (“Redefining Sports Technology”) communicates a brand identity of quality, innovation, easily relatable and inspiring for our target audience. A key component of our branding and positioning strategy is to provide the consumers an opportunity to review and feedback on the design aimed at creating a personal relationship between the brand and its target audience. Unlike competitors, the “powerVW” sport analytics and fantasy sport product poses an unmatched social media enabled intuitive user interface to serve the sports fans anytime-anywhere. Pricing & distribution: Our primary market pricing strategy is to deliver high quality product with affordable and competitive pricing for the powerVW B2C and B2B products. Based on the elasticity of the demand in different segments, PrecisionSports will have the differential pricing strategy for those segments to separate the set of the potential customers into subsets with different elasticity of demand. Our products will be available and distributed exclusively through our own site (www.psport.com), iTunes , Google Play and the indirect orders through the sports media broadcasting companies such as Fox Sports, beIN Sports, …show more content…

The capital structure of PrecisionSports will be based on 30% of debt financing and 70% of equity and debt convertible financing. The debt financing portion will be sourced though the combination of loan from friends & families and institutions whereas the equity financing will be based on the investment by angel investors and crowd sourcing. Additionally, PrecisionSports will use the convertible notes payable for its expansion financing, which is a combination of debt financing to pay the debt a certain period of time and then equity conversion at future

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