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Athletes Swot Analysis Paper

687 Words3 Pages

In the business world, it is important to understand the internal and external factors that can affect a company's success. One tool used to analyze these factors is the SWOT analysis, which identifies a company's strengths, weaknesses, opportunities and threats. In an analysis of SWOT, the strengths and weaknesses are internal, so the company has more control over these factors. The opportunities and threats, on the other hand, are external, meaning that the company has little to no control over them. In this paper, I will conduct a SWOT analysis of Athlete's Warehouse (A), a sporting goods retailer. I will identify three strengths, weaknesses, opportunities, and threats for this company and provide an analysis of each, including a rationale …show more content…

First, Athlete's Warehouse offers a wide range of high-quality products tailored to the needs of athletes with varying levels of performance and ability. This is a significant strength, as it allows the company to attract and retain customers who are looking for a one-stop store to purchase all of their sports-related merchandise. Second, Athlete's Warehouse has a strong online presence, which is a major advantage in today's digital age. This allows the company to reach customers beyond their geographic location, and the convenience of shopping online is a big draw for customers. Third, Athlete's Warehouse has knowledgeable employees who can provide expert advice on the products and services offered. This strength is important because it builds trust and credibility with customers and can lead to repeat …show more content…

First, Athlete's Warehouse faces intense competition from established sports retailers such as Nike and Adidas. This threat may result in a loss of market share and lower profitability. Second, changes in consumer trends, such as the trend toward sustainable and environmentally friendly products, may pose a significant threat to Athlete's Warehouse if it does not adapt to these trends. Finally, an economic downturn may pose a significant threat to Athlete's Warehouse as it may result in lower consumer spending and lower

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