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Attracting Patients Marketing Strategy

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Marketing strategies to attract customers- Wide spread advertising showing the facilities provided, physicians available, insurances accepted in hospital help to reach patient population. As many adult patients are reluctant and shame full to seek treatment in psychiatric facility, advance extensive strategies are to be formulated to aim at these group like 1) Identifying the target group of drug addicts who are most likely among adult age group or teenage group and organizing periodical Education programs showing visible common signs, symptoms and complications of drug addiction. 2) Organizing workshops with teachers and parents to educate the ways to identify early ways of psychiatric problems like for example child on marijuana will have …show more content…

As Texas medical Centre is renewed worldwide so attracting international patients by arranging transportation facilities and Allocating for international patients, hiring qualified language interpreters, accepting international insurances etc. Almost all psychiatric illness demands long term care or lifelong care so patient retention is crucial for hospital success. Maintaining good physician-patient interaction, timely services, efficient dealing of patient queries or requirements helps to improve patient satisfaction scores that leads to long time patient retention. Hospital competitors - Always an organic healthy competition is necessary to improvise the service provided. As Texas medical Centre is well credited, influx of patients will be high but on other end number of hospitals offering psychiatric care is also high so a tough competition occurs among hospitals to attract and retain patients. Some notable competitors to our hospital are 1) UT Health Harris County Psychiatric Center serving 9000 patients per year by 500 dedicated staff including 26 physicians, 6 psychologists, 300 nursing staff, 30 social service clinicians, others are2) Baylor Psychiatry Clinic 3) The Harris Center for Mental Health and IDD Neuro Psychiatric Center 4) St. Joseph Medical Center 5) the Menninger clinic. And other private

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