ipl-logo

Pros And Cons Of Direct To Consumer Advertising

593 Words3 Pages

Direct to consumer advertising has many negative aspects associated with it, but it also has some positive aspects following along with it as well. In a survey conducted by the FDA concerning drug advertising, physicians were questioned on their viewpoint of the topic. According to the survey, Physicians agreed that their patients were a very concerned about their healthcare, and wondering if a certain drug was right for them at that certain time. Likewise, they also saw that the patients asked many thoughtful questions on the topic, and 70% of the patients knew the benefits of the drug thoroughly from the advertisement. The increased knowledge would most likely lead to long discussions of what the best course of action would be, given the patients specific health status. Focusing just on the advertisement, there are benefits to consider as well. There is adequate information pertaining to the risks and benefits of the drug, and how it has been approved to work. Also, if a patient is taking the medication and sees the commercial, the patient may remember to take his/her medication if they are forgetful. …show more content…

Even though the ad helped 70% of patients know the benefits, only 35% of them actually knew the risks. That is a 50% decrease in patients, and the side effects can be very fatal. Also in support of this statistic, the FDA discovered in their survey that the physicians do not believe the ads actually fully cover the negative effects of the drug, which can be misleading to a patient. Physicians have even admitted to being pressured in order to describe a drug because the advertisement made the drug sound like it would work better than it actually

Show More
Related

Tubi Super Bowl Rhetorical Analysis

908 Words | 4 Pages

The main claim came to light. During the commercial, the producers used prior knowledge that people are gullible and willing to believe things with little context. So they took that and ran with it. That helped develop their argument that even bad exposure is positive

Read More

Rosetta Stone Ethos Pathos Logos

803 Words | 4 Pages

The effect that this has on a viewer of the advertisement is trust in what they are about to tell you. All the customer reviews also establish a bandwagon appeal and make it appear that

Read More

Snuggie Ethos Pathos Logos

1091 Words | 5 Pages

This can show that the product is good and that it can be trusted. The usage of the different people show that this product can bought and used by all people. The advertisement uses an elderly woman, a college student, and parent and children to make this argument. The company’s willingness to offer a 30-day refund, money back policy. They use this to show their confidence in the product.

Read More

Airborne: A Rhetorical Analysis

772 Words | 4 Pages

The effervescent tablets come in different flavors and give an extra dose of vitamin C which can appeal to many other people who do not like to take pills. Airborne has done a good job at making sure the commercials are reaching their target market and making them personal and relatable for every watcher. By showing consumers examples of how it feels when our immune systems are low, and we are feeling drained. Whether we are at home, at work, on vacation, or even on an airplane the commercials relate to our busy lifestyles. There was a lawsuit in 2008, against Airborne for providing false advertising.

Read More

Aztec Level 3 Unit 9 P1

104 Words | 1 Pages

The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

Read More

Sue Jouzai Analysis

446 Words | 2 Pages

The consumer can be mislead in many ways that can hurt them or simply don't do what is suggested within the commercial. Many large companies use celebrities to make to mislead the consumer and trick them into buying a product that may not work. Laws and regulations need to be installed in order to protect the

Read More

A Rhetorical Analysis Of Camel Cigarettes

593 Words | 3 Pages

During this time period, anti-tobacco activists were just starting to make claims that cigarettes were bad for your health and because older people were already hooked on the products, the cigarette companies needed to convince the new smokers to either start or to continue smoking. Therefore they used a member of society who everyone listens to and trust for health advice, a doctor, to persuade readers to start smoking Camel cigarettes. I believe that this advertisement does successfully appeal to the audience because if what is stopping people from buying cigarettes is the health risks, then the doctors endorsing the product eliminates that risk. Since Camel is also the brand most trusted by doctors, the audience is more likely to purchase from that brand over

Read More

Thomson Osteopro Essay

930 Words | 4 Pages

This advertisement is keep on persuading their consumer to employ this products. Lastly, there also have benefit appeal from advertisement. This advertisement will provide benefit to public that consumed this products which is it able to help consumer repair their bone and avoid from osteoporosis problems. Therefore, consumer able to ensure they have a healthy

Read More

Persuasive Essay On Drug Advertising

1233 Words | 5 Pages

The cost of RX drug ads are funded through the actual drug, having the largest impact on patients who actually need and rely on the product. Patients suffer the most through the increase in prices, and are still bombarded by the ads everyday when consuming overpriced products that some need to survive. To add on, RX drug ad companies find ways through advertising to maximize their profit and not focus on the actual drug. RX drug ads are fueled through the want for increasing profits, regardless if consumers actually need the product, while having billions earned in revenue. StatNews’ article, Drug Industry Braces for an Attack on TV Ads, even “Gut Guy” states that the drug industry spends around $5 billion a year on DTC ads with big pharma left to pay taxes on the expenses, raising up to $50 billion

Read More

The Pros And Cons Of The Pharmaceutical Industry

1631 Words | 7 Pages

According to Paul Antony, DTCA aids consumers because it helps them recognize symptoms and their increases communication between doctors and patients. He states that consumers that advertisements empower them to seek out their doctor (para 3,10). However, advertisements are often emotional and misleading. This type of advertisements causes patients to urge their doctors to prescribe them a specialty drug because they notice they have a symptom. Doctors then would have to comply which can end up being more harmful to the patient.

Read More

Pharmacare Ethical Issues

1650 Words | 7 Pages

The side effects lists are required for each product a company advertises by the Food and Drug Administration. Presented by pharmaceutical companies, these ads directed at a general adult audience. The ads are also broadcasted on TV and radio, and published in magazines and newspapers. The most irritating portion of television advertising is that it shows celebrity actors portraying happy and satisfied patients. Product claim advertisements are required by the Food and Drug Administration to provide side effects and risks by pharmaceutical companies (Health, 2010).

Read More

Prescription Drug Advertising Essay

699 Words | 3 Pages

Forty-four percent of people are responding to a 2007 survey in Clinical Orthopaedics and Related research Direct to Consumer to consumer ads help educate People about drugs, medical conditions, and treatments. DTC prescription drug ads tend to emphasize that drugs are used to improve health. Not many health can be improved through behavior modifications such as working out and diet. They are using ads and Tv show to get the people attention to get new medicine and people are telling them to produce the medicine that is efficient to help people in need from sickness. Why are they using medicine and money to help

Read More

Falsely Advertised Nutrition Values

536 Words | 3 Pages

Consumers all over the country are buying products thinking that it offers one thing, but really it is something different. “A "health claim" by definition has two essential components: (1) a substance (whether a food, food component, or dietary ingredient) and (2) a disease or health-related condition,” (U.S. Department of Health and Human Services). If a health claim is advertised falsely, consumers will believe the claim and buy the product. “A statement lacking either one of these components does not meet the regulatory definition of a health claim,” (U.S. Department of Health and Human Services). If the statement lacks a component, the information might not be valid.

Read More

Argumentative Essay: The Dangers Of Prescription Medication

499 Words | 2 Pages

Prescription medication is controversial because many people are unclear of the dangers associated with

Read More

Essay On Misleading Advertising

979 Words | 4 Pages

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

Read More

More about Pros And Cons Of Direct To Consumer Advertising

Related Topics

Open Document