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Aztec Level 3 Unit 9 P1

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The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act
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It also shows that sharing can cause to spread germs. This association technique persuades the parents to get their children vaccinated. This technique is so strong that it convinces the parents that they don't want their children to be sharing the flu. Therefore this ad successful encourages vaccination.

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The adults in the photo are all lined up like a generation line. This shows that family is important but to be a family there are germs. Because of the universal appeal technique, adults are persuaded to get themselves vaccinated. They certainly would want to keep being with their family. Therefore, this ad effectively encourages

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For those of us who have grown up hearing “Lipitor is not for women for who are nursing, pregnant, or may become pregnant”, “Ask your doctor if Lyrica is right for you”, or “Astrazeneca may be able to help” the idea of prescription drugs being advertised directly to consumers seems like a social norm. It turns out however, that only one other country in the world allows this consumer centric drug marketing (Prescription...). Perhaps the remaining countries, who have banned direct to consumer advertising (DTC), see that there is an evident contradiction between consumers’ perceptions of prescription drug ads and drug companies’ true intent behind them. A study found that a staggering 76% of viewers found these drug advertisements to be educational and believed that the “betterment of the consumer” was the primary purpose of these ads (Pharmaceutical...), while in reality, the primary motivation for all for profit industries, pharmaceuticals included, is to as stated in the name, generate as much profit as possible.

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These commercials create the illusion that family happiness or structure can be gained through their products. These commercials influence consumers to purchase their products and once again, consumers are faced with disappointment when they do have the experience advertised by the

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They portray the women in these commercials sympathetically and weakly. A child may see this commercial and mentally place their parent or grandparent in the situation. This makes the item present appealing and helpful, as it would life a burden off of the family member. This portrayal can be accurate but it presents the idea that all elderly women are weak and unable to be independent without the assistance of somebody or something at all times. This is the inaccurate presentation focusing on

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The word choice throughout the advertisement has a powerful effect on the audience. Phrases such as “there’s no second chance” stick out because everyone wants to be health conscious when it comes to their body and oral health. The diction presented throughout the advertisement informs the reader that using Crest toothpaste is the smart thing to do. Logos, analogy, and diction are efficient in this particular advertisement. The audience the advertisement is directed towards is potential customers.

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In the ad, the physician wants to empower the reader into change by expressing his action he took towards

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This 1938 Palmolive soap bar advertisement utilizes its art style along with rhetorical devices such as logos, pathos and ethos. Logos is being utilized through the doctor 's recommendation as well as mentioning on how it helps reduce dry skin. The advertisement also cites the rhetoric device of pathos by using scare tactics to convince its readers to use Palmolive soap. Ethos is presented to encourage the use of Palmolive soap through the notion that women are wanting to look beautiful for their husbands. Logos is used within the advertisement to appeal towards critical thinking.

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Axe created two print advertisements to promote their new Axe Deodorant. The first advertisement shows a young woman in a bikini with a steering wheel imprint on her back. The second advisement shows a woman with her back turned zipping up her dress with a hanger imprinted on her back. The purpose and tone of both advertisements is to persuade young men while having a marketing tone. The marketing tone can be inferred through the picture of the imprints on the women’s back.

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Nesfit is a cereal brand targeted towards people living a healthy lifestyle, the company had published a Cereal advertisement. “Instead of getting your clothes to fit you, why not get fit for your clothes?” is the slogan for the Nesfit’s cereal advertisement. The advertisement depicts a picture of a gorgeous woman wearing skin-tight clothing; The company virtues are not lacking since they are pushing people to become healthier, however, this advertisement in particularly is ill-mannered because the published advertisement contributes to an already oversexualization of women in advertisements. Since the early stages of mass production majority of advertisements that needed to targeted women promised an outcome by buying their products whether

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This campaign would encourage women to get regular STI health checks and to take control over contraception methods by empowering them to have the confidence to insist on condom use with male sexual partners. The use of condoms has often been unpopular, at one point RTÉ refused to have condom advertisements. In the United Kingdom advertising campaigns such as “Keep Mrs. Dawson Busy” deal with condom use in an uncomfortable way, the advert is set in a condom factory making it seem very clinical, and unappealing, the main person in the ad is Mrs. Dawson, a married, middle aged woman who works in the factory (Mrs. Dawson, 1991). This advert also talks about AIDs increasing condom use but it is ineffective in its methods of selling the product.

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In 1956, seven-up released an advertisement depicting a baby, with a joyful expression on its face, holding out his cup while an adult poured seven-up into it. It’s target consumers seems to be mothers, as it constantly references the family and the portrays a mother feeding her child. If children get in the habit of drinking soda, the company knows it will gain a customer for life. This is why the ad attempts to speak to parents. It does this by combining the use of logos and pathos to create a feeling of warmth and security that causes consumers to desire seven-up.

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