Many advertisers uses special techniques to persuade many people to do or buy things. The goal of an effective marketing campaign is to encourage consumers to purchase a product or service. Most advertising campaigns follow one of several techniques, based on typical human psychology, an example of marketing a product or a service in a way that connects it to something that the viewer can connect is the Association technique. The Centers for Disease Control's Flu Vaccine advertising Campaign uses several persuasive techniques to persuade audiences that getting vaccinated is beneficial. The intention of these ads is that getting a flu vaccine is for everyone with a positive image and value.
The "Spread Popcorn. Not the Flu." advertisement successful uses the association technique to convince people to get the flu vaccine. The advertisement connects to the parent's young kids to show that their children are sharing a bowl of popcorn. This shows a positive connections with friendship and sharing. It also shows that sharing can cause to spread germs. This association technique persuades the parents to get their children vaccinated. This technique is so strong that it convinces the parents that they don't want their children to be sharing the flu. Therefore this ad successful encourages vaccination.
…show more content…
The universal appeal technique was used to affect everyone. This advertisement convinced that the flus are for everyone. The size, age, or gender doesn't matter. It connects to the audiences with a picture that flu shots are for kids, parents, and etc. "Vaccines for adults can prevent serious diseases and even death" This shows the readers and audiences that vaccines can helps adults from any kinds of bad effects. Furthermore, this ad effectively effects that vaccines aren't just for kids, but also