ipl-logo

Cogitative Dissonance Theory Essay

709 Words3 Pages

Course Project Stage 1: Cogitative Dissonance Theory According to Deetz (1994), Communication is viewed as a way to directly handle a message. Being able to communicate effectively is an essential part of our social, cultural and economic lives. To survive in this world today, the ability to communicate is vital. Today, we have more ways to communicate with audiences and less time to accomplish the task. Emotional advertisements that focus on social issues is crafted to deliver a message by grabbing your senses and evade your thoughts. These messages are to remain in your memory long after you have left it behind. Powerful advertisements (ads) provided the opportunity for individuals to think and worry about various social issues that raise …show more content…

Physicians realize and understand the negative impact of their past mistakes by promoting smoking. In my mind, smoking is a behavioral issue and it is difficult for physicians to convince individuals to stop once they have started. As in this ad, the physician is asking his reader to take action and be a “quitter” just like him. Persuasion plays a role in the effectiveness of the ability to influence positive change in behavior. According to Wikipedia (n.d.), persuasion provides the ability to influence one’s philosophies, posture, objectives, incentives or conduct. In the ad, the physician is trying to persuade the reader into a behavioral change. Including a component to Social Change has an impact on the ability to change behavior, raise consciousness, and sway social standards. According to Duffey (2017), we have the power to bring positive change by “how and when we interact with others.” Greenhalgh, Stillman, & Ford (2016) says that Social Cognitive Theory plays a role in the media because it suggests that individuals understand the behaviors of others by watching, teaching and displaying of actions. In the ad, the physician wants to empower the reader into change by expressing his action he took towards

Show More
Related
980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More
375 Words | 2 Pages

Advertisements are everywhere, whether it be on the walk to the park or scrolling through my Instagram feed. They control the way we think and heavily impact the way we spend money, to do that advertisers use ethos, pathos, and/ or logos. When ethos is used on an advertisement often times, celebrities are modeling with the product because people tend to trust familiar faces. When pathos is intended to be in use, the advertisement tends to target the audience’s emotions and is often a sad ad. When logos is in use, the ad states statistics because people side with factual information.

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
1464 Words | 6 Pages

The impact of advertisements over the last few decades has transformed tremendously due to the close relationship between media and pop culture. Ads have switched from simple black-and-white newspaper columns to star-studded, mascot-driven television commercials that engage the viewer on a deeper level. The reason for this switch stems from the producer’s responsibility to impose the correct ethos, pathos, and logos on the consumer to convince them to buy their product in an attention-grabbing way. Ethos refers to the credibility of a source, pathos is the emotion received, and logos deals with the logical, statistical side. In partnership with their bee mascot, the Cheerios commercial from February 2023 utilizes ethos, logos, and pathos to

Read More
282 Words | 2 Pages

In the article “In Your Face...All Over the Place,” author Jean Kilbourne examines how ads and advertising affect the way we perceive and feel. In my opinion, I agree with the way author Kilbourne describes how and why ads work the way they do. Advertising is tremendously impacting our lives, through the influence of commercials, billboards, nationwide marketing publications, movies/television, celebrity endorsements, and catchy slogans. As Kilbourne states, “Advertising is our environment. We cannot escape it”(p.57).

Read More
593 Words | 3 Pages

Because the doctor is described as being a good example, people will be more likely to purchase the cigarettes because such a trusted member of

Read More
861 Words | 4 Pages

For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

Read More
1729 Words | 7 Pages

The pharmaceutical industry oversees the production and manufacturing of prescription drugs by various pharmaceutical companies for the use of the general public under the management of a physician. Originally, pharmaceutical companies would only market their drugs to physicians through medical journals or visits from a company representative. However, in the 1980s the pharmaceutical industry sought to educate the public about medications and prescription drugs by creating the concept of direct-to-consumer pharmaceutical advertising. Direct-to-consumer pharmaceutical advertising would expand the pharmaceutical market in order to reduce the deficit of the time and cost it took to manufacture new drugs. The introduction of direct-to-consumer

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
1076 Words | 5 Pages

It was the day of the festival when it all began, when the woman came to Lansquenet. She blew in on a northerly breeze like an unidentifiable scent from far away, Vianne was her name. At once she was an outsider, and at once I was intrigued. I’d never seen a woman quite like her, and although it wasn’t just her appearance, her long tumbling hair and vibrant clothing did nothing to divert the gaze of the people, constantly yearning for someone new to gossip about. I felt something different about the way she moved, like she was free.

Read More
967 Words | 4 Pages

Advertising is a form of propaganda that plays a huge role in society and is readily apparent to anyone who watches television, listens to the radio, reads newspapers, uses the internet, or looks at a billboard on the streets and buses. The effects of advertising begin the moment a child asks for a new toy seen on TV or a middle aged man decides he needs that new car. It is negatively impacting our society. To begin, the companies which make advertisements know who to aim their ads at and how to emotionally connect their product with a viewer. For example, “Studies conducted for Seventeen magazine have shown that 29 percent of adult women still buy the brand of coffee they preferred as a teenager, and 41 percent buy the same brand of mascara”

Read More
557 Words | 3 Pages

Advertising is surrounding us every day, and its influence on our perception of life is immense. We can find advertisements devoted to various products or issues even when we do not hope for it. Thus, advertisements that are placed on the billboards are an essential part of large campaigns that aim at drawing attention to crucial issues. Those billboards should be vivid and have a deep meaning in order for people to notice them, interpret the meaning, and come up with respective conclusions. To achieve all these goals and create an effective and influential message, it is necessary to use a range of means, like bright picture, symbols, and comprehensible explanation.

Read More
773 Words | 4 Pages

The art of advertisement is used for many different purposes. Some ads are used to persuade the audience in purchasing a product, while others are used to raise awareness of certain situations and causes. Often, awareness ads are referred to as Public Service Announcements (PSA). One awareness ad by ECOVIA deals with the social issue of drunk driving. The advertisement image contains two subjects; a fist and a person’s face.

Read More
994 Words | 4 Pages

Communication and timeliness. Both are important to having a successful career and life. Especially in the army. Both can save lives and provide accountability. Communication is something people use every day, whether it is used at work, at home, social media, relationships, or society.

Read More
1031 Words | 5 Pages

When it comes to advertising, Rayner, Wall & Kruger (2003) mentioned that one of the most important debates is the influence that advertisements have on its audiences. Advertising and marketing campaigns have been increasing and there seems to also be an increase in the amount of controversial advertising being distributed through mass media. Waller (1999) mentioned that this may be due to the fact that today’s society is more complex and that advertising agencies are trying to be more creative to gain attention or make their brand stand out. Controversial prints, especially, have the power to create false hopes or expectations, reinforce stereotypes, promote unrealistic and dangerous role models, as well as influence the content of media texts. Controversial advertising can go on two extremes for a brand or an organization.

Read More

More about Cogitative Dissonance Theory Essay

Related Topics

Open Document