ipl-logo

Direct-To-Consumer Pharmaceutical Advertising Analysis

1729 Words7 Pages
bulb-icon

Recommended: Skit on cultivation theory

The pharmaceutical industry oversees the production and manufacturing of prescription drugs by various pharmaceutical companies for the use of the general public under the management of a physician. Originally, pharmaceutical companies would only market their drugs to physicians through medical journals or visits from a company representative. However, in the 1980s the pharmaceutical industry sought to educate the public about medications and prescription drugs by creating the concept of direct-to-consumer pharmaceutical advertising. Direct-to-consumer pharmaceutical advertising would expand the pharmaceutical market in order to reduce the deficit of the time and cost it took to manufacture new drugs. The introduction of direct-to-consumer …show more content…

Direct-to-consumer pharmaceutical advertising (DCTPA) is used by pharmaceutical companies to help promote their prescription drugs directly to patients through various media outlets (Ventola 2011). There are various types of direct-to-consumer drug advertisements, including: the help-seeking ad, the reminder ad, and the product claim ad, all of which provide information about a particular drug or offer medical condition information to be used in the discussion with a physician. The most common DCTPA advertisement is the …show more content…

The cultivation theory states that individuals who watch a high percentage of Tv are more likely to project the ideas and themes that they see in their everyday life (Bilandzic 2006). Patients that experience the effect of the cultivation theory are thus more likely to self-diagnose themselves and rely on the product presented in the ad to make them better. Patient self-diagnosis, then could lead to a strain in the trust and relationship between the patient and their physician. The strain is developed by a patient requesting the drug they saw on TV to treat an ailment that they do not have, instead of trusting the medical advice from a certified physician. The increase of patients requesting certain prescriptions can be related to the human need to be in control and when patients watch DCTPA they have been given the ability to be in control by using the information that was presented to them in the ad to, in their mind, tell their physician here is what is wrong with me and here

Show More
Related
670 Words | 3 Pages

PharmaSIM- Marketing Plan MKTG 613: MARKETING MANAGEMENT Professor Suresh Ramanathan TEAM GAMMA SEVEN Britton Eastburn Temitope Kayode-Ojo Brian Newbury Harsha Srinivasan Introduction: The ALLSTAR brand is one of the leading manufacturers of packaged goods in the world. The company was started in 1924 and it now consists of a consumer product, an international and a pharmaceutical division. The pharmaceutical division of the company produces and markets ethical and OTC medicine.

Read More
104 Words | 1 Pages

The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

Read More
3132 Words | 13 Pages

OFF-LABEL PROMOTION UNDER FALSE CLAIM ACT Pharmaceutical industry plays a vital role in public health. These companies develop, manufacture and market medicines. Considering public health safety, government laid down laws and their agencies established regulations to market these medicines. Companies need to justify through clinical trials that their products are beneficial to consumers. To release a product in United States, they have to file a New Drug Application (NDA) with Food and Drug Administration (FDA) and should gain approval of the product.

Read More
1750 Words | 7 Pages

Many advertisements have all different types of purposes, especially ones that

Read More
530 Words | 3 Pages

According to the “Grow Youthful” website, the industry of the Pharmaceutical companies is based on patients and legal approvals. Yet, the more money that these companies make, the more it can bribe, threaten, and lie to whoever it is subscribing to. Moreover, Pharmaceutical companies probably gets people to write to ensure that the results of these prescriptions that they’re making, are a success even though they’re not. On the “Grow Youthful” website, it says, “Pharmaceutical companies routinely hire ghost writers or professional media consultants to ensure that the results of studies read the way that they want them to read - and they conceal potentially serious or even fatal side-effects” Even though these writers and writing about the prescription, once it gets to the patients, it can be a lie and can lead to fatal deaths or

Read More
696 Words | 3 Pages

Pharmacists would create their own medicines, which wasn't monitored. In the Gilded Age things began to change and there was much more room for growth, especially within the pharmaceutical industry. The pharmaceutical industry was one of the top industries in the United States. The pharmaceutical association, which was founded in 1867, would create the fundamental laws for the standards necessary for pharmacies. The pharmaceutical industry kept on expanding and growing and eventually would help lower the price of drugs and would become a key part to the American economy.

Read More
874 Words | 4 Pages

At the bottom left a corner of the ad in the bold white text, it states “This statement have been evaluated by the food and drug administration” meaning that everything that this ad has stated is true. This very well gives the ad a good look. This gives them an advantage over others by having what you preach to be evaluated and to result in truthfulness. With the help of three drug stores (CVS, Walgreens, and Rite Aid) who endorse Ricola shows another form of testimony. With the endorsement of Ricola, it allows the reader to feel more comfortable with the product due to the fact that most people shop at one of that drug store that was

Read More
444 Words | 2 Pages

The Pure Food and Drug Act of 1906, which we have already discussed, was the primary reason the Food and Drug Administration (FDA) was established. This law was created because many people relocated to cities to work in factories and other urban jobs, and because there was little to no workplace or product safety, pre-made goods were required because city dwellers could not produce them themselves. The Food and Drug Administration is responsible for a wide range of duties, including dietary supplements, bottled water, food additives, infant formulas, prescription drugs, non prescription drugs, vaccines for humans, blood and blood products, cellular and gene therapy products, tissue and tissue products, allergenics, heart pacemakers, dental devices, surgical implants and prosthetics, x-ray equipment, ultrasonic therapy equipment, color additives found in makeup and other personal care products, skin moisturizers and cleansers, nail polish and perfume, livestock feeds, pet foods, veterinary drugs and devices, cigarettes, e-cigarettes, and

Read More
1461 Words | 6 Pages

There is no doubt in my mind that to define and measure health in today’s society is a challenge. Over the past number of centuries, or even decades, the idea of what health is has developed, and still to this day, varies across the many socio-economic levels within a country, varying on an even broader spectrum globally. In 2013 the World Health Organisation defined health as “A state of physical, mental and social well-being, and not merely the absence of disease or infirmity”. This aspect of wellness regarding ones mental health is a relatively new concept to be introduced, further showing that how we perceive health is an ever changing continuum, as opposed to an unvarying definition. In contrast to health, Baldwin, J et al.

Read More
1631 Words | 7 Pages

According to Paul Antony, DTCA aids consumers because it helps them recognize symptoms and their increases communication between doctors and patients. He states that consumers that advertisements empower them to seek out their doctor (para 3,10). However, advertisements are often emotional and misleading. This type of advertisements causes patients to urge their doctors to prescribe them a specialty drug because they notice they have a symptom. Doctors then would have to comply which can end up being more harmful to the patient.

Read More
1016 Words | 5 Pages

This is illustrated in several of the patients she is providing care for. During the documentary she is simply treating the presenting symptom rather than focusing on preventative measures or patient education. An example of this is one female patient that is tearful, who states that her son it’s her son’s birthday and he is out to the country, she is working six days a week and she just broke up with her boyfriend. The patient states that Celexa has worked in the past. While the doctor acknowledges that medication is not the fix to the patient’s problem, the insinuation is that she prescribed it anyway without attempting find solutions to the patient’s issues.

Read More
1377 Words | 6 Pages

Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

Read More
1284 Words | 6 Pages

This satirical advert by Nandos (A South African fast-food franchise) adopts several widely-accepted cultural and ethnic stereotypes and manipulates them, using their own benighted logic to prove their falseness. The advert expertly weaves in subtle ironic sentiment together with inspired witticism, leaving the underlying message of the advertisement to be interpreted through suggestive innuendos. However, these ostensibly simple euphemisms cannot be easily apprehended without a clear understanding of the social and political scene within South Africa at the time of this advert’s release. The purpose of this thesis will be to dissect and analyze this unique cultural context and provide an understanding of the various ideas, stereotypes and

Read More
1652 Words | 7 Pages

The most important change implemented by the ONDCP was their increased focus on the needs of their target audience through market segmentation. They recognized that drugs differ in classes, consequences, and have different perceived risks associated with them. Therefore the ONDCP proposed that ads be developed with the awareness that adolescents hold different beliefs about various drugs and the social consequences associated with abusing them. It was recommended that the new messages be designed to target specific age groups, ethnic audiences, and individuals of different socio-economic status and geographic location. The most effective segmentation would have been age specific since adolescents and adults may perceive drug use differently, and have different reasons for their drug use i.e. adolescents may abuse drugs due to peer pressure where as adults may abuse drugs due to stress.

Read More
979 Words | 4 Pages

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

Read More

More about Direct-To-Consumer Pharmaceutical Advertising Analysis

Related Topics

Open Document