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A Rhetorical Analysis Of The Ricola Cough Drop Campaign

874 Words4 Pages

People magazine is a very well-known American magazine that is geared towards celebrity lifestyle, world news, and gossip. People have the largest audience of any American magazine. Some of the ads that are printed in People magazine will not genuinely attract the adult reader; however, it the ad expresses how it will benefit them in their life. One ad, in particular, is a Ricola cough drop ad. This ad states that it will “naturally boost your immune system and fight fatigue”. Now that the seasons are changing from fall to winter, it is common for people to get sick and with the help of Ricola, it can possibly prevent assist with fighting fatigue and boosting person’s immune system to prevent it from happening again. Ricola is sold in many …show more content…

At the bottom left a corner of the ad in the bold white text, it states “This statement have been evaluated by the food and drug administration” meaning that everything that this ad has stated is true. This very well gives the ad a good look. This gives them an advantage over others by having what you preach to be evaluated and to result in truthfulness. With the help of three drug stores (CVS, Walgreens, and Rite Aid) who endorse Ricola shows another form of testimony. With the endorsement of Ricola, it allows the reader to feel more comfortable with the product due to the fact that most people shop at one of that drug store that was …show more content…

With their testimony or even definition tactics in some way it successfully grabs the audience attention. Also what the Ad stated has been evaluated and turns out to be true, giving the reader another reason to buy the product. Being endorsed by nationwide drug stores contracts a comfortable relationship between the reader and Ricola. Each part of the ad gives a major influence on how the end result can be due to using Ricola either from the big bold white text stating Immunity strength from Ricola or from the woman who’s mountain climbing without any trouble. They not only attracts the reader’s attention but gives reassurance on how well Ricola

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