ipl-logo

Marketing Plan For Allround: OTC Cold Medicine

670 Words3 Pages

PharmaSIM- Marketing Plan MKTG 613: MARKETING MANAGEMENT Professor Suresh Ramanathan TEAM GAMMA SEVEN Britton Eastburn Temitope Kayode-Ojo Brian Newbury Harsha Srinivasan Introduction: The ALLSTAR brand is one of the leading manufacturers of packaged goods in the world. The company was started in 1924 and it now consists of a consumer product, an international and a pharmaceutical division. The pharmaceutical division of the company produces and markets ethical and OTC medicine. Allround is an OTC cold medicine that is produced and marketed by the pharmaceutical division. Situation Facing the Company: Allround, currently the market leader of OTC cold and allergy remedy markets, is dealing with competition in the OTC cold market. Brand awareness for Allround is high at 74.1%. However, the retention ratio and sales comprise only 40.4% of the cold medicine market share, representing a 33.7% gap between brand recognition and market share. Even more troublesome, Allround has a 46.3% retention rate, meaning that less than half the people who try Allround remain loyal to it. Hence, the biggest problem facing Allround is not brand awareness but influencing potential customers’ purchasing decisions. …show more content…

This will accompany an increase in advertisements focusing on the primary, benefits and reminder messaging components. We will also tailor promotion sales to increase awareness by offering free trials of the newly formatted product as well as employ strategies to increase shelf space and in-store advertisements. We will continue to increase our sales force, while looking at possible price changes to increase market share. We will also diversify our product line and work to increase profits. To do this, we will look to add new products in both the allergy medicine and cough medicine

Show More
Related

Walgreens Swot Analysis Paper

943 Words | 4 Pages

The total 2014 combined annual revenue for retail drug industry was $305 billion, according Drug Channels Institute. The biggest retailers in this industry are Walgreen Co., CVS Caremark, Corp. and Rite-Aid, Corp with Wal-Mart and Target developing more of a presence in recent years. Those 3 major retailers make up %70 of the industry revenue. The industry had grown substantially in the last 50 years and will continue to innovate and develop well into the near future. The average age of the U.S. consumer is increasing rapidly as the Baby Boomer generation grows older which leads to increased demand for health services to those who are 65 year old and above.

Read More

Overview Of Roots Canada Ltd.

1809 Words | 8 Pages

1. INTRODUCTION Roots Canada Ltd., simply referred to as “Roots”, is an iconic Canadian apparel brand. It designs, manufactures, and retails leather goods, apparel, accessories and home furnishings. It was founded in 1973 by Michael Budman and Don Green. It was started as a small store in Toronto and has expanded massively into a network of 120 stores in North America and about 100 in Asia.

Read More

Marketing Plan For Ardent Medical Center

1714 Words | 7 Pages

Situational Analysis This marketing plan has been designed for Ardent Medical Center (AMC), a nonprofit healthcare institution that is controlled by a board of directors. This brand new hospital is located in Tucson, Arizona and will be opening January 1st, 2019. AMC is seeking 800 million dollars in donations, fundraising, and investments to open the hospital. The hospital is being opened because of a need for high-quality healthcare that focuses on positive patient experiences.

Read More

Petro Industry Essay

1080 Words | 5 Pages

Industry in which Petro-Canada competes Petro-Canada competes with many other oil and gas companies. Shell Canada Limited is one of the best competitors of Petro-Canada. Shell is a subsidiary of Royal Dutch Shell and one of the largest integrated oil companies in Canada. Esso is another competitor for Petro Canada. Industry’s competitive forces 1.A new entry into the industry: Entry into the oil and gas industry involves huge investments and high risks.

Read More

Asda Internal And External Environmental Analysis

1252 Words | 6 Pages

5- MARKETING AUDIT: Marketing Audit provides information about internal and external environmental analysis, aims and objectives of marketing activities and organisational structure. 6- INTERNAL & EXTERNAL ENVIRONMENTAL ANALYSIS OF ASDA: Internal and external environmental analysis is a tool that is used by all companies in today’s intense competitive environment. Internal analysis determines organisational strengths, competitive advantage, and weakness. These could either be a strong supply chain, positive brand image, highly proactive research and development department.

Read More

Pharmacy Inventory Budget Paper

187 Words | 1 Pages

By April 2016, within the next six months the pharmacy department will cut the drug inventory budget by 25%. This in alignment with the Humble surgical request that every department need to cut its budget. In order to achieve the goal, the pharmacy will identify all the brand stock of fast moving drugs that will be equivalent to 25% of the pharmacy drug budget based on their costs and replace them with available cheaper generic when they run out.

Read More

Red Zuma Case Study

417 Words | 2 Pages

This product has generated great excitement both within the company and for potential consumers of the product. In this memo we have enclosed an estimation

Read More

Key Legislation And Guidelines With Regard To The Administration Of Medicine

1148 Words | 5 Pages

Legislation P3- Explain relevant sections of key legislation and associated guidelines with regard to the administration of medicines. M1- Discuss how organisational policies and procedures are influenced by legislation and guidelines with regard to the administration of medicines. D1- Evaluate the effect of legislation and guidelines on the administration of medicines. In this assignment I am going to be explaining what different types of legislations and guidelines are in place when it comes to handling medicines in a health and social care setting.

Read More

Medicine Werx Slogan Analysis

1250 Words | 5 Pages

Medicine Werx – An artist-driven, wooden eyewear and lifestyle apparel company. Public Profile Medicine Werx – Artist and Socially Conscious Eyewear Before you can change the world, you have to make a change for yourself. That’s why we created Medicine Werx, a visionary eyewear company with an environmental and social conscience. Our natural wood sunglasses combine art and social consciousness, giving us the edge and appeal to make a difference.

Read More

Willy Loman's Everyday Low Cost Strategy

813 Words | 4 Pages

Being available in the stores all over Sweden since 2009 and in the meantime be relatively unfamiliar is seen as detriment. Supporting this, no one in the group had neither noticed it nor heard of it previously. Collecting primary data in the Willys store, one could observe that not even there existed a major focus on their own private label brand. In fact, a larger part consisted of well-known national and international brands. There were only a small number of posters in the store advertising the specific brand, although nothing that would catch your attention rather effectively.

Read More

Lucluade: Current Marketing Plan For Lucozade

1366 Words | 6 Pages

Also, Lucozade could offer some “promotion price” discount to the customers in order to attract the potential customer. At the same time, Lucozade could launch a discount packaging (which include 2 original Lucozade and 2 Lucozade juice) for a family packs, and sell with a lower price, in order to attract the customer It is a good idea to Lucozade to hold some sports event, such as extreme sports or hold some concerts , to let more people to familiar their brand. Lucozade could donate charity/sponsor drinks to charity organization to improve company’s image It might be a good idea to create a memorable mascot—such as an animals, make it looks energetic, to bring a new image to the public. It would great for Lucozade to advertise through commercial breaks in big events/well known/popular events e.g. NFL Super Bowl, NBA Finals championship, Formula 1 competition etc.

Read More

Porter's Five Forces In The Pharmacy Industry

1156 Words | 5 Pages

The number of acquisitions is not so high and it depends more upon the organic expansion. • These pharmacies face informative and predictable risk from the variability of “generic conversion” • Inability of the company to keep stride with the growing private labeled brands popularity. • The in-store implementation of the store formats and services is not consistent at every

Read More

Porter's Five Forces Analysis Pharmaceutical Industry

720 Words | 3 Pages

PORTERS FIVE FORCES ANALYSIS - PHARMA INDUSTRY Using Porter's Five Forces we can analyse the scope of the pharmaceutical industry. It looks into five factors namely, competitive rivalry, threat of new entrants, threat of substitute products, bargaining power of suppliers and bargaining power of customers. " Competitive rivalry: The pharmaceutical industry is highly fragmented with almost 3,000 pharma companies and 10,500 manufacturing units. Due to increasing demand of high-quality drugs, low-to-moderate entry barrier to the new entrant, the presence of a number of large and small firm this market is highly competitive.

Read More

Loreal Pestel Analysis

1016 Words | 5 Pages

Kiehl 's: It has positioned itself as a skin care place based in natural ingredients. With growing demand from natural products all over the world, this pharmacy can strengthen itself by laying stress on its ‘heritage’ and use of ‘natural ingredients.’ Having penetrated well enough, it would probably focus on product development and develop more products that deliver values such as heritage and natural cure. b. Lancôme:

Read More

Endo Pharmaceuticals Case Study

208 Words | 1 Pages

Endo Pharmaceuticals began in 1997 by getting pharmaceutical products from Dupont Merck Pharmaceutical Company. They are located in Malvern, PA and their primary mission to deliver top branded medications to meet the needs of their patients. They continuously strive on improving patients lives and creating values. At Endo, the important focuses include, supporting patients and providing support, physicians by giving them the proper education on the use of medical products, conducting clinical trials and research so that they may further drug testing and future inventions. As a top innovator in the pharmaceutical industry Endo holds their company to the biggest standards to ensure everything is transparent and their dealings are

Read More

More about Marketing Plan For Allround: OTC Cold Medicine

Open Document