Pharmacare Ethical Issues

Research three to five issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.

There are many issue’s relating to advertising, intellectual property and regulation in today's workplaces. All phases of marketing and advertising mix are subject to laws and limitations. Every marketing supervisor will be faced with how they must discuss ethics and law when marketing their products. Any marketing manager understands that there are cut and dry solutions to ethical issues that will occur during the normal course of business (Pharmaceuticals, n.d.). The Bureau of Consumer Protection’s places everything in perspective that all communication

The side effects lists are required for each product a company advertises by the Food and Drug Administration. Presented by pharmaceutical companies, these ads directed at a general adult audience. The ads are also broadcasted on TV and radio, and published in magazines and newspapers. The most irritating portion of television advertising is that it shows celebrity actors portraying happy and satisfied patients. Product claim advertisements are required by the Food and Drug Administration to provide side effects and risks by pharmaceutical companies (Health, 2010). Although DTC has created a generation of consumers who are more informed of the drugs available to them, it has also created customers who try to self-diagnose their medical conditions. Drug companies use advertisements to sell their products directly to desperate consumers by persuading people thinking that they expensive brand-name drugs sold by these companies. I believe DTC marketing is very biased, and this is based on the fact that the materials do not show the whole story about the medication being advertised. They instead use the emotions of the consumer to purchase the products. Physicians attempt to promote healthy behaviors and screen for early stages of illnesses, but DTC ads undermine those efforts

Small children prefer liquid form of medication doses and adults enjoy pill forms. An individual may be allergic to a brand that has an ingredient in it that causes counter reactions so they will choice a commercial drug. The FDA conventionally has oversight of drug manufacturers and the state regulate pharmacies. There are three specific government agencies that control compounding pharmacies. The state boards of pharmacy make sure that pharmacies are following the guidelines for pharmacy practice and the FDA ensures the integrity of the drugs. The pharmaceutical have combined safe for human use. The Drug Enforcement Administration ensures that the compounding pharmacies are properly handled (Berger, 1993). PharmaCARE violated FDA laws and regulations by hiring CompCARE to operate acting as a compounding pharmacy to sell its new formulation to consumers. When a product reaches the consumers through marketing tactics, the company such as PharmaCARE and CompCARE should make it available to consumers to review the pros and cons of the performance. CompCARE started promoting AD23 directly to consumers without written knowledge of the effects to other customers using that product that resulted in deaths. CompCARE was marketing to healthcare providers such as, hospitals, clinics, and physicians’ offices knowingly they can sell drugs in bulk for the general