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The Pros And Cons Of Prescription Advertising

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Advertisement of Prescription Drugs Thousands of people today rely on the use of prescription drugs to relieve anything from the severe pain of a car accident or something as little as a cough. Many people today see advertisements of prescription drugs that urges them to go to their physician to see if these drugs could perhaps relieve some of their symptoms. Yet, when doctors try to start them off on drugs that are over-the-counter or even cheaper, patients demand the harder drug they had seen advertised. The article, “Should prescription drugs be advertised directly to consumers?” mentions the pros and cons of the advertisement of drugs that can only be legally prescribed to patients by doctors. As previously mentioned, 29 million patients …show more content…

80% of physicians surveyed that in April of 2013, the DTC commercials weakened the relationship between patient and physician. After seeing DTC advertisement, patients were convinced these drugs would solve their problems. When their doctor would recommend an alternative or deny them the drug they requested, patients would become so disappointed with their doctors that they would attempt to find the drug somewhere else or even change doctors. “Many doctors complain that it takes a lot of appointment time to explain to a patient why a specific drug may not be the best or most appropriate option instead of spending that time discussing appropriate treatment options, tests and screenings, and lifestyle changes (paragraph 15).” These DTC advertisements might be helpful to some, but the cons greatly outweigh the pros. They convince people they need to self-medicate, over-medicate, and effect the relationship between doctor and patient. These ads also increase the cost of health care. Many people are already struggling to pay to put food on the table and due to this many cannot afford

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A doctor should always take into consideration what is best for their patients without being influenced by anyone. In Stephanie Saul’s article “Drug Makers Pay for Lunch as they Pitch” she discusses how pharmaceutical companies use free lunches as an incentive to influence Doctors to prescribe their brand drugs. Many see this situation of pharmaceutical companies purchasing meals for a Doctor’s entire office as not having any effect on the doctor’s decision to prescribe their brand. The reality is that these free lunches do influence a doctor to prescribe a certain brand drug when writing a patient’s prescription. A doctor should consider what is the best option for a patient something that is affordable and if the case is that a name brand drug is the best option it should not be influenced by the pharmaceutical company in any way.

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The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

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Throughout the article Hightower utilizes specific diction that is casual yet makes his audience feel ashamed for being ignorant about prescription medicine issues that he presents. Therefore, when Hightower states, “‘We’ve identified 7,000 Americans who matter,’ this dismissing the other 330 million of us as nobodies,” many readers would become infuriated with the PhRMA because most people like to be relevant and considered. Also, when he says, “Moreover, they know they couldn’t possibly persuade us to let them keep jacking up our prices,” it makes his readers feel dumb if PhRMA was successful in persuading them or makes them feel prideful if they refuted PhRMA’s ridiculously high prices. Thus, Hightower is exceptional at persuading his audience to obtain a

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786 Words | 4 Pages

If there was an open market for drugs and Americans’ were educated on the effects drugs can have on their bodies, the monopoly for drugs would rapidly decrease. Drugs are outlawed in America yet prohibition has never been successful in America. Anytime the government has tried to stop the distribution of a substance people have always jumped at the chance to make

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Vaughn Vincent Mrs. Randolph English 10 3 October 2017 The Tylenol Murders of 1982 Think about walking into a drugstore to buy pain reliever for muscle pain, and the bottle is laced with potassium cyanide. This became a real-life problem at the end of September and beginning October in the year 1983. The Tylenol Murders of 1982 sparked a giant scare across the United States. The murders happened in the Chicago metropolitan area and spread rapidly throughout the city.

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958 Words | 4 Pages

For the professional sector I believe this video serves as somewhat of a warning and wakeup call that the federal government is watching, and for the public sector I believe it now shows them what the pharmaceutical companies have been doing with their interests, and these interests are not for the best interest of good public health. As far as marketing strategy to continue regarding this video I would have to say that this video was not about marketing a certain product, but only to beware that you question when and why your physician might be putting you on a certain medication, and make sure that the physician has your best interest in mind. (GLAXO video, n.d.) The good part of Video #3 is that it enlightens the public how certain physicians can be influenced on patient prescription writing from pharmaceutical representatives. The bad part of the video is that it shows the manipulation techniques pharmaceutical companies use to entice physicians to write prescriptions for their drugs.

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It helps out products get sold so companies get money quicker. If nobody knew what a ad was a lot of things wouldn't sell as much. Furthermore, if people gets ads they might want to go to that place or get that product because they want it or need it. If you see a ad you get information about the place or product that might make you go. So as you can see, commercials are effective because they advertise product or places.

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• Pretend to be an awareness advertisement but suggest a specific drug. Mission and Purpose of PhRMA PhRMA’s mission is to “conduct effective advocacy for public policies that encourage discovery of important new medicines for patients by pharmaceutical and biotechnology research companies.” (phrma.org/about) PhRMA believes that a strong biopharmaceutical research industry is critical to patients. DTC Guiding Principles PhRMA sets the following as guidelines for the DTC: Be truthful and not deceptive, make claims only when supported by evidence, reflect a balance between the risks and benefits and be consistent with the FDA-approved labeling. Advertisements should also me designed to educate the customer about the medicine and where and how it can be prescribed.

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Some of the things in commercials could be useful and fun; for example, a birdhouse that sticks to your window in which you can see inside of. Although it may not be the most practical thing, it is a good experience for children to watch how birds live and build nests. Although a few commercial products could have benefits, many are useless items that will never be used. People that have trouble budgeting and controlling themselves would be more and more influenced to buy these useless items, and end up spending lots of money on products that they don’t even really want. This same philosophy goes for other forms of entertainment as well, such as buying many new CD’s and DVD’s.

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We all hate commercials. They are annoying and seem irrelevant to us. They interrupt us while were watching our favorite shows and there 's no way around not watching them. What many people don’t notice is the purpose of commercials. Usually the storyline of a commercial is not very related to the product being sold.

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Prescription drugs (opiates only) have caused over 165,000 deaths within the last 15 years and is currently on the rise. Over 2 million Americans in 2014 were addicted to Opiate prescription narcotics. The most troubling fact is listed directly on the Center for Disease Control and Prevention (CDC) website: “As many as 1 in 4

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1233 Words | 5 Pages

The cost of RX drug ads are funded through the actual drug, having the largest impact on patients who actually need and rely on the product. Patients suffer the most through the increase in prices, and are still bombarded by the ads everyday when consuming overpriced products that some need to survive. To add on, RX drug ad companies find ways through advertising to maximize their profit and not focus on the actual drug. RX drug ads are fueled through the want for increasing profits, regardless if consumers actually need the product, while having billions earned in revenue. StatNews’ article, Drug Industry Braces for an Attack on TV Ads, even “Gut Guy” states that the drug industry spends around $5 billion a year on DTC ads with big pharma left to pay taxes on the expenses, raising up to $50 billion

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419 Words | 2 Pages

These advertisements are in no way hurting anyone. In fact, the frustration that is shown by people who want to boycott these ads is caused by themselves. They are upset by the “misleading” information, but there is nothing stopping them from doing their own research into the product. All of the frustrations are caused by the errors that these individuals make

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1402 Words | 6 Pages

For many years, ads have been everywhere everyone goes. To get people’s attention today, ads use bold titles, famous people, and lots of bright colors. Ads are a big part in society nowadays. They draw in people to buy their product and some do not draw people in honestly. Ads make people weak and desperate, so they will go buy the product they see.

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979 Words | 4 Pages

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

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