Juicy Juice Ad Analysis

For many years, ads have been everywhere everyone goes. To get people’s attention today, ads use bold titles, famous people, and lots of bright colors. Ads are a big part in society nowadays. They draw in people to buy their product and some do not draw people in honestly. Ads make people weak and desperate, so they will go buy the product they see. The ads that are being inspected in this paper are Juicy Juice and Minute Maid. Juicy Juice is more persuasive to Minute Maid because it catches people’s attention with the bold colors all throughout the ad and the happiness of the little girl. Juicy Juice ad used bright colors like green, yellow, pink, red, and blue because those colors will jump out to people. The bold and vibrant

They did not lack at showing what the 21st century is in to nowadays. This magazine ad has emojis, not just any emoji, but the smiley face emoji, the heart eyes emoji, and the blushing smiley face emoji. This Juicy Juice ad also contains a few different fonts which make this ad unique and fun. They also bolded and increased the font size for the words “happy” and “fruit.” (Juicy Juice) The words “happy” and “fruit” are the most important words and one of the focus in this Juicy Juice ad. (Juicy Juice). These two words that are bolded are what Juicy Juice wanted to highlight and focus

The little girl has a big and bright smile on her face that shows she is enjoying this juice. Her hands are grasping the glass full of juice with excitement and joy. She does not want anyone to take that glass of Juicy Juice out of her hands. Her posture in this picture shows that she is comfortable with a photographer taking her picture. Juicy Juice wanted to use opening and inviting body language in their ad, especially body language with emotion in it. Jean Kilbourne said, “Every emotion is used to sell us something.” (Kilbourne). This quote basically describes the body language in this Juicy Juice ad. The little girl has a big smile on her face and which shows that she is happy with this juice. Her happiness in this ad shows that she has open and inviting body language that will appeal to consumers who are looking at the magazine. In the same way, Minute Maid is showing an opening and inviting picture. The little girl has an excited look on her face showing that she is laughing at her mother who is being silly. The mother and the daughter are making eye contact. The eye contact that they are having with each other shows they are looking at one another with love and happiness they have for each other. The mother has her hand around her daughter’s mid back, which shows that she is having fun with her daughter and she is fully engaged in this fun