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Falsified Ethos In Advertising Analysis

280 Words2 Pages
When it comes to the marketing of products, advertisers tend to approach consumers with what they want to hear and provide them with products that appeal to them. Nowadays, the market is filled with thousands of products, which are all in a competition over the best product and therefore, their duty is to allure customers by comparing their products to other similar products. Advertisers exaggerate their products with outrageous claims in order to make them more desirable for consumers and win them over from any other competition. It is the gullible consumers that believe the claims being made that contain the components of falsified ethos and buy the advertised products. The way that products are marketed to com=consumers represents the fluidity
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