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Amelivery De La Mexican Ad Analysis

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I. Introduction Advertising is an important tool in the business world as well as in our daily life. Consumers use advertisements to learn about a brand or a specific product, while advertisers and marketers use ads to connect with their customers and to distinguish themselves from their competitors. Advertisers often tailor the message to the consumers and their culture in order to resonate with them. For that reason, advertisements not only provide people with product information, but also reflect specific cultures and local consumer preferences. Therefore, in the first part of this paper, I shall compare advertisements from the Latino community in the United States with ones from other Hispanic countries such as Mexico, Argentina, …show more content…

The Coca Cola “Orgulloso de Ser Latino” campaign is a great example for this. Other examples include the Movistar “#GraciasCostaRica” commercial in which the company invited/paid the Costa Rican football players to surprise people at their houses, and the McDonald’s Espana “Llega McDelivery de la mano de ‘Mack’” ad in which Maverick “MACK” Viñales, a Grand Prix motorcycle racer delivers food to a fan of Grand Prix motorcycle racing and demonstrates the McDelivery slogan, which is “Te llevamos buenos momentos a …show more content…

Other examples would be the 2012 Verizon ad that stars Jennifer Lopez, the 2016 Pepsi Mexico ad that stars J Balvin, and the P&G “#UnMejorDia” campaign. In this campaign, P&G invites people to share their story on social media with a hashtag “#UnMejorDia”. P&G paid different influencers in different countries to advertise about their products and this “#UnMejorDia” movement. For example, they hire Ivan Lalinde, a Colombian journalist for P&G Colombia, Gian Piero, a Peruvian actor for P&G Peru, and Tuti Furlaán, a Guatemalan actress for P&G Guatemala. By using these public figures, P&G is able to build a more trustable relationship with the

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