Celebrities can have significant influence on consumer choices, because they are recognizable and admired by a large target audience. For example, Justin Timberlake, a famous singer, has been on an ad to advertise Pepsi. As an example, this shows that a business believes that Justin Timberlake is great for advertising Pepsi. Since he is a well-known, famous singer in the music industry, this is a great addition to the advertisement. To add, many people look up to him as a great singer and they admire him greatly for his great music. With these additions altogether, this greatly influences how his image in the Pepsi commercial affects the consumers’ and fans’ by making them want to buy Pepsi. Maybe even more often than they usually do! …show more content…
To support this example, this is an advertisement about her persuading consumers to buy the Celebrity Water. She states that when consumers buy it, the money being paid to purchase the water will provide for a non-profit organization called UNICEF. Moreover, the organization will use the money to help those in need. That fact also may give the purchaser a good feeling of helping society. As another example, the business selling the water had Selena Gomez advertise it, was because she is also a well-known, female artist. Many fans aspire to be just like her. Together With her image being pretty big and the benefit for both the purchaser, organization, and the business, , it was a good decision for the business to use her to persuade consumers to purchase the Celebrity