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Rhetorical Analysis Of Coca Cola

484 Words2 Pages

Ruhi Patil
Ms. Arndorfer
GT ILA 8
16 February 2023
Coca-Cola’s Rhetoric in Advertisements
Coca-Cola has come far from its first recipe - red wine mixed with cocaine. Today, Coca-Cola has become one of the most popular soda brands in the United States, competing with brands like Pepsi. Their popularity partially comes from their rhetoric when advertising their products to soda drinkers. Using rhetoric, they attract customers and make profits. Coca-Cola’s rhetoric attracts soda drinkers using an emotional appeal towards a lifestyle of luxury.
Some may argue that Pepsi’s rhetoric outclasses Coca-Cola’s because its rhetorical question inclines the audience to feel ready to step outside their comfort zone and dare to consume another soda brand’s drink. However, the allure of luxury and status that comes with Coca-Cola’s advertisement exceeds Pepsi’s rhetoric. Coca-Cola’s advertisement persuades more people to purchase their product than Pepsi’s by appealing to a certain lifestyle. …show more content…

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