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Market Entry Strategies In Healthcare

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1- It is no easy task for a healthcare organization to formulate a strategic plan. The strategic formulation process includes directional strategies, adaptive strategies, market entry strategies, and finally the competitive strategies. Each step in the formulation process, builds upon one another to come up with a plan on how the organization will be strategically managed. Directional strategies are concepts that explain the mission, vision, values, and goals of an organization. Adaptive strategies guide the organization on whether to expand, reduce, or maintain the scope of service. Market-entry strategies are concepts that guide the organization to accomplish the adaptive strategies. Finally, competitive strategies help organization
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The definitions mentioned are similar because they all are involve in the process of how to develop strategies that will contribute to the future success of the organization and accomplish goals. The terms are different because each play a specific role in ensuring that strategies are created to stay afloat in the changing health care industry. One must be fulfilled before another in order for the process to work, which makes each unique. Each concept builds on each other to create strategies that will ensure future organization success.

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It ensures that a given organization makes the proper strategic adjustments to help the organization complete the goals (Ginter, 2013). As the administrator at Mainstays Medical Center, I want to use adaptive strategies that will assist the hospital to obtain the goals that are set. As the administrator, I want to create financial stability within the hospital by reducing unnecessary services, making sure that the patients are receiving the best care and services and generating revenue. As the administrator of Mainstays Medical Center, to use an adaptive strategy, I would want to create a partnership with a local nursing home and adopt new ways to provide health care to citizens in the community and create revenue by having fundraising activities. One way to generate income in the community is to target patients and remind them about their appointments and to pick up medication refills.

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Managed Care Organization (MCO) is healthcare delivery system that attempts to keep cost down by managing the care to eliminate unnecessary treatment and reduce expensive hospital care. The most familiar models are HMOs and PPOs. Indemnity Plan also called (fee-for-service) is the type of plan most Americans were covered under until tha past two decades. Under this plan patients can go to any healthcare provider or hospital they choose, medical bills are sent to the insurance carrier, and the patient or (healthcare provider) is reimbursed according to rules of the

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Jamie Ye Professor Treasurywala Mistry MGMT 165 9 December 2015 Forecast for the Future of Healthcare The fate of healthcare in America was sealed when President Obama’s administration passed the Patient Protection and Affordable Care Act of 2010 (ACA). Since its passage as a law, acquisitions and merger activities have surged in the United States with health care systems responding to provisions in the laws for health organizations of community (Vitalari 14). Here is about the forecast of healthcare industry in the United States with relevance to insurers, consumers, providers, health professionals, and the healthcare system itself.

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Target Corporation (NYSE:TGT) is one of the most recognized discount retailer that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States.

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A. Market Structure: It is the characteristics of the market that determine the economic environment in which the firm operates. Market structure manages the level of pricing power that control by managers in both short and long run. The essential economic characteristics in describing the market structures are: ● The nature of competition, the degree of product differentiation among competing producers, and the pricing model in that market. ● The number and the size of firms in the market that produce identical goods and services.

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For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

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Name: Professor: Class: Date: How Value Based Healthcare Blends Strategic Planning, Healthcare Marketing and Quality and Strategy in Health Care Marketing Value Based Healthcare The concept of value-based healthcare refers to the restructuring of the various global healthcare systems with the fundamental goal of fostering increased value for the patients (Moriates, Arora, & Shah 5).

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Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.

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In my ESL 273 class, I have learned a lot such as organization, analysis, different types of essays, and so on. All of them are helpful for me to write an academic essay and give me a good foundation to next ESL level. Although learning these new techniques was hard, I got a good grade in my essay when I mastered them. During this fall quarter, I found out my advantage in writing, my weakness that I have to overcome, and what I need to improve in ESL 5. My strength in writing is to deliver a strong thesis statement that I learned from ESL 273.

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Essentially a strategic plan is an extensive inspection at where the organization is, where it wants to be, and how it can get there. The

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INTRODUCTION: The summation of activities that a business expects to carry out in order to attain longstanding objectives can be defined as organizational strategy. Combined, these activities forms a business’s strategic plan. Strategic plans are developed by various level of management.

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KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

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Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment

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Competitive strategy is a suit of methods and action sequence deliberately planned and put into place by companies in the face of market competition. This seems to be a clear way of keeping their market shares, expanding sales and managing the product lines to deliver desired results. The corporate world often needs some sorts of solid strategies considering the trends of the market competition. Beyond the issues of quality and distribution, companies often need to plan ahead and protect their market share in the sale.

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