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Market Entry Strategies In Healthcare

308 Words2 Pages
1- It is no easy task for a healthcare organization to formulate a strategic plan. The strategic formulation process includes directional strategies, adaptive strategies, market entry strategies, and finally the competitive strategies. Each step in the formulation process, builds upon one another to come up with a plan on how the organization will be strategically managed. Directional strategies are concepts that explain the mission, vision, values, and goals of an organization. Adaptive strategies guide the organization on whether to expand, reduce, or maintain the scope of service. Market-entry strategies are concepts that guide the organization to accomplish the adaptive strategies. Finally, competitive strategies help organization
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