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Importance Of Strategic Planning In Healthcare

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Importance of strategic planning in health care industry
Fogg (1994) suggests the following benefits of strategic planning are it secures the future for the organization and its leaders by crafting a viable future of health care industry. It provides a road map, direction, and focus for the organization’s future in the industry, where it wants to go and the routes to get there. It lets each part of the organization align its activities with the direction of the corporation in a continuous process. It also sets priorities for the crucial strategic tasks, including the complex, burning issues such as lack of direction and growth, lack of profitability, and organizational ineffectiveness that everybody talks and knows about while wondering why …show more content…

A strategic plan and well-articulated vision that is properly developed, executed and communicated can elevate an organization above its circumstances and connect it and its people with a future of possibility that is both inspiring and achievable. It is only when individuals and organizations live and operate in vision that they will ultimately realize a better future one that is much more compelling and powerful than their current state. An aspect of organizational behaviour getting more attention today and increasingly being recognized as a critical success factor for organizational performance is employee engagement. Employee engagement impacts everything from patient safety, quality and service delivery to innovation, problem-solving and financial performance. The level of employee engagement in the organization is an expression of employee beliefs and attitudes that is made manifest by the degree of effort teams and individuals give otherwise known as discretionary effort. Every employee makes a decision as to the amount of discretionary effort they give at work every shift. Discretionary effort refers to the extra effort an employee has to give. Tapping into this employee discretionary effort inspires them to give over and above the "minimum acceptable standards" as outlined in a job description or performance evaluation …show more content…

For many employees it boils down to this thought: Why give extra effort for an organization going nowhere? This is a matter that moves beyond transactional leadership into the realm of transformational leadership. Transformational leadership is about a leadership style that transforms an organizational culture and inspires its people to perform better. Transformational leaders use techniques well-documented in today 's organizational behaviour literature. Moreover, transformational leaders are skilled at communicating the organization 's vision, the steps to get there and each employee 's key role for its realization. Transformational leaders are effective in getting followers to understand and believe in their own individual and collective abilities to achieve higher levels of performance. Helping employees understand the important role they play in achieving the organization 's mission and vision is crucial. Moreover, using a management-by-objectives or MBO process is needed to help everyone in the organization work together and create a common understanding. In this approach, individual employee objectives and plans are created in alignment with overall organizational. In addition, an effective MBO process includes regular reports on progress towards

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Ultimately benefitting every stakeholder and member at every level of the facility, West Anaheim Medical Center's need for a well-developed strategic plan remains critical to their success as a large health organization. The strategic planning process itself initially begins with the board of directors, but eventually involves all levels of managerial and operational functions of the medical center. Authors Cleverley and Cameron (2007) imply that the board plays the crucial role in such a complex and intensive process. A noteworthy strategic plan strengthens the center's adaption to change, providing more certainty towards future uncertainties. For example, the implementation of the Patient Protection and Affordable Care Act of 2010 took several years after it was established as a health care reform to take effect.

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According to Allison & Kay strategic planning is broadly defined as a management tool used to help an organization focus on it’s vision and it’s priorities in response to a changing environment and ensure that members of the organization are working toward the same goal(2005). Important for all NGO’s, Hockey Canada’s strategic planning is critical to the further development and continued success of the sport of ice hockey in Canada. According to Allison & Kaye there are four key concepts regarding strategic planning.

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Transformational Approach Transformational leadership style work towards high levels of communication from a management to meet goals. Leaders are meant to motivate employees and augment productivity and efficiency through communication and high visibility. This style of leadership really does need the involvement of management to meet goals. Leaders focus on the big picture within an organization and delegate smaller tasks to the team to accomplish goals. Transformational leadership proves to be efficient not only in business, but in all other sectors where it is used.

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The competitive landscape of healthcare requires strategic leadership to evaluate and propel corporations headfirst into successful futuristic ventures. According to Ireland and Hitt, corporations exist as learning communities commanded by strategic leaders through fluctuating environments, ultimately providing excellence in future endeavors and revenues. Grand strategies, master business directions, exhibit as actions that will assist a business in obtaining or achieving long-term objectives (Strategic Management 2012). UnitedHealth Group, as one of the largest health care companies in America, evaluates multiple strategies and products to effectively deliver services to consumers while existing as a diversified, profitable, positive corporation

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(2). Since that extensive research carried out and it has become an area of growing interest. Even though employee Engagement is a well-researched topic, it lacks a universal acceptable definition (3).researchers defined the concept of employee engagement in the view of individual perspective or organizational perspective (4).according to the individual perspective of (name) employee engagement is Individual’s sense of purpose and focused energy, evident to others in the display of personal initiative, adaptability, effort, and persistence directed toward organizational goals (5).while (name) studied the organizational perspective and defined employee engagement as The degrees to which employees are satisfied with their jobs, feel valued, and experience collaboration and trust (6). According to Andrew and Sofian (2012), employee engagement involves an emotional and psychological relationship between employees and their organization that can be changed into negative or positive behaviors that employees show at their workplace (7). Engaged employees will stay with the company, normally perform better and be more motivated they form emotional connection with the company and create sense of loyalty in a competitive environment (8), employee engagement builds passion, commitment and alignment with the organization's strategies and goals and Increases employees‟ trust in the organization (9) A highly engaged employee will consistently deliver beyond expectations (10).

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