The competitive landscape of healthcare requires strategic leadership to evaluate and propel corporations headfirst into successful futuristic ventures. According to Ireland and Hitt, corporations exist as learning communities commanded by strategic leaders through fluctuating environments, ultimately providing excellence in future endeavors and revenues. Grand strategies, master business directions, exhibit as actions that will assist a business in obtaining or achieving long-term objectives (Strategic Management 2012). UnitedHealth Group, as one of the largest health care companies in America, evaluates multiple strategies and products to effectively deliver services to consumers while existing as a diversified, profitable, positive corporation …show more content…
Assuming the healthcare industry continues to propel forward via a rapid growth market, I identified three grand strategies, market penetration, forward integration, and concentric diversification for UnitedHealth Group. UHG must consider advancing as an ultimate competitor with a strategically supported corporation. Presuming the UnitedHealth Group continues to be satisfied with current products and markets, advancement of services, products, and market penetration should be strategically aligned to motivate the organization to excel in the future. UHG Grand Strategies UnitedHealth Group faced challenges as the Affordable Care Act passed in 2010, catapulting the requirement for strategic leadership among the ever-changing health care environment. One grand strategy, market penetration, exhibited by UHG exists as the new development of health insurance exchanges, launching a competitive edge for UnitedHealth Group (Snowbeck 2014). UHG leadership identified a new market as the federal government began launching health insurance exchanges in 2013. The online healthcare marketplace developed by UHG began in various