ipl-logo

Australian Legislation Competition And Consumer Act 2010

827 Words4 Pages

Legislation Competition and Consumer Act 2010: This Australian legislation ensures that marketing practices do not mislead consumers and that advertising is truthful and accurate. It protects consumers and ensures fair competition. Code of practice Australian Association of National Advertisers (AANA) Code of Ethics: This code provides guidelines for ethical advertising practices, ensuring that marketing communications are socially responsible and respectful of societal values. Standard ISO 9001 Quality Management Systems: This standard provides a framework for consistent quality in marketing operations, ensuring that marketing processes meet customer and regulatory requirements. 2. What is the difference between a'smart' and a'smart'? Provide …show more content…

This can involve targeting new geographic areas, demographics, or customer segments. Product development: The strategy of creating new products or improving existing ones to meet market needs and stimulate sales growth within existing markets. Diversification. The. The strategy of entering new markets with new products to reduce risk and increase growth opportunities. This can be related to diversification (similar products) or unrelated (different products). 6. What is the difference between a'smart' and a's Explain the purpose of the marketing mix and each of its components. Product: The goods or services offered by a business to meet customer needs. This includes design, quality, features, and branding. Price: The amount customers pay for the product. Pricing strategies affect demand, profitability, and market positioning. Place: The distribution channels used to deliver the product to customers. This includes physical locations, online platforms, and logistics. Promotion: The activities used to communicate and promote the product to the target market. This includes advertising, sales promotions, public relations, and social

Show More
Related

Lululemon Marketing Mix Essay

1545 Words | 7 Pages

There are four major elements that make up the marketing mix: product, price, place, and promotion. A product can be described as everything that makes up a good, service, or idea, including product design, features, colour, packaging, warranty and service levels (Kerin et al., 2015). A price refers to the amount of money that a product will sell for. The place consists of the channels where a product is distributed, as well as the merchandising used to sell the product. And finally, promotion includes all of the ways in which consumers are made aware of a product, such as advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling (Kerin et al., 2015).

Read More

Bsbwor502b Marketing Assignment

1172 Words | 5 Pages

A strong distribution strategy aims to attract consumers and facilitate easy purchasing. Retailers often prioritize prime locations, as evident in the adage "location, location, location." Promotion: Promotion encompasses all activities aimed at making the product or service known to consumers and trade channels. This includes advertising, word-of-mouth marketing, media coverage, incentives, and various promotional campaigns and strategies. These elements collectively form the marketing mix, enabling firms to effectively reach and engage with their target audience.

Read More

Australian Consumer Law Case Summary

434 Words | 2 Pages

The consumers has complete right against the distributor for the purpose and quality they have mentioned for their product ( Under part 2-5 of Australian Consumer law, ACL). The term manufacturer doesn't mean that it should be the actual manufacturer alone, it also includes the distributor and other entities. For example, the importer is also included as a manufacturer and has equal right as that of the manufacturer. Both of them guarantees that the goods that they produce are of acceptable quality, have been accurately described, satisfy any manufacturer's expressed warranty, have parts and repair facilities reasonably available in reasonable time.

Read More

Key Provisions Of Australian Consumer Law

1229 Words | 5 Pages

13.List two key features of a marketing policy and procedures. A marketing policy and procedures will include: 1. The marketing policy procedures will help organization determine strategies and goals that are clear, well-defined, documented, and communicated to the company, while also considering issues related to the values, culture and performance of the

Read More

Case Study Of Australian Competition And Consumer Commission V. Hewlett-Packard Pty Ltd

491 Words | 2 Pages

Australian Competition and Consumer Commission v Hewlett-Packard Pty Ltd The Australian Competition Commission (ACCC) enforces rights and legislation which are in place to protect consumers against unfair trading practices; such as, say, false product marketing and vending faulty merchandise. Hewlett-Packard Australia, a well-known computer technologies company was found in breach of the Australian Consumer Law, set out in schedule 2 of the recently renamed Competition and Consumer Act 2013. The company was found guilty of false and misleading representations of computer products as well as retailing products that were not of merchantable quality. Given this, HP was ordered to pay a $3 million penalty as well as provide an avenue for consumer redress. Hewlett-Packard was duly taken to court by

Read More

Argumentative Essay: The First Miss American Beauty Pageant

1461 Words | 6 Pages

The distressing inquiry “am I beautiful?” generates 228,300,000 more Google results than “am I intelligent?” and “am I a good person?” combined. Inevitably, people always search for traces of their superiority over others－counting among them, beauty.

Read More

Value Proposition Of Fitbit

1808 Words | 8 Pages

The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.

Read More

Pricing Strategy And The Pricing Strategy: Dyson

1009 Words | 5 Pages

4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

Read More

Swot Analysis Of Skillshare

1415 Words | 6 Pages

6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.

Read More

Kfc Differentiation Strategy

900 Words | 4 Pages

Product Development means to increase sales by improving or introducing a product which fulfils the demands of the market. For example: Coca Cola introduced Coke Zero, Coke Diet, to target the health conscious customers. 3. Market Development focuses on increasing the sales for an existent product by introducing it into new markets. This strategy is often used by the companies which plan to expand globally, by adding new

Read More

Microwave Oven Case Study

1201 Words | 5 Pages

D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology

Read More

Macroeconomic Factors Affecting Apple Company

2241 Words | 9 Pages

After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.

Read More

Marketing: Marketing Mix In The Ice Cream Industry

1497 Words | 6 Pages

6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product

Read More

Advertising Effectiveness Of Coca Cola

9060 Words | 37 Pages

Promotion is something to excel the marketing activities which

Read More

Advantages Of Marketing Communication Mix

3247 Words | 13 Pages

Innovative Promotional Tools Marketers make use of a variety of promotion tools to communicate with customers and other stakeholders. Also known as Marketing Communication Mix, it consists of “a specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships” (Armstrong & Kotler 2008). Figure: The Marketing Communications Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing
Source: Armstrong & Kotler, 2008. The promotion tools of the Marketing Communication Mix are described below, together with the advantages and disadvantages of each component.

Read More

More about Australian Legislation Competition And Consumer Act 2010

Open Document