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Australian Privacy Principles

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Australian Privacy Principles (APPs) The APPs are part of the Privacy Act 1988 and regulate the handling of personal information by Australian businesses. Compliance with the APPs is crucial for marketing operations to ensure the lawful and ethical handling of customer data, including obtaining consent for marketing activities and protecting individuals' privacy rights. Failure to comply can result in penalties and reputational damage. Code of Practice Australian Association of National Advertisers (AANA) Code of Ethics The AANA Code of Ethics provides guidelines for ethical advertising practices in Australia, covering areas such as truthfulness, accuracy, and respect for consumers. Adhering to this code helps maintain consumer trust, promotes …show more content…

Financial Data Example Sales revenue Revenue from product X Cost per acquisition Cost of acquiring new customers Profit margin Profit margin on service Y Customer lifetime value Lifetime value of a customer Example: • Financial Data Example: Sales revenue data can help identify which products or services are performing well in the market, indicating potential marketing opportunities for further promotion or expansion. Marketing Data Example: Market research findings, such as consumer preferences or trends, can reveal untapped segments or needs in the market, guiding the development of targeted marketing strategies and new product offerings. 5.Market Strategies: Explanation: -Market Penetration: Involves increasing sales of existing products/services in existing markets through strategies like aggressive marketing or pricing adjustments. Market Development: Entails expanding into new markets, whether geographically or demographically, with existing products/services. Product Development: Involves creating new products/services for current markets, often through innovation or responding to market

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19.1 Sales Record The company's sales records are quite likely to prove the most valuable marketing information source. Files of customer purchases with addresses, amounts, dates, products, payment methods, returns and other information constitute a rich trove of marketing data. We can analyze this information to find out who our best customers are, what they like the most, and what kinds of marketing approaches appeal to them most powerfully. 19.2 Sales

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Currently the company sells (exports) to restaurant owners and speciality food retailers (B2B). In order to increase their level of sales the company would like to diversify its target market and start targeting individuals (B2C). In both markets a good customer database and its proper use is a significant asset that most of the time gets under valued at most companies. We shouldn’t measure our success by the number of people on our database but the real value come from the quality of the information that is tracked.

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What is the difference between a.. Complete the following table of instructions. Give an example of financial data that can be used to assist with the identification of marketing opportunities Segmentation of the consumer Give an example of marketing data that can be used to assist with the identification of marketing opportunities Analysis of direct competition 5. Complete the following table by explaining each of the terms. Market penetration Market penetration measures how much a product or service is used by consumers in relation to the entire expected market for that product or service.

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They can likewise analyze their growth in sales. While general growth in sales may have more to do with extension, same-store growth in sales could show how clients see their

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The Australian Consumer Law (ACL) sets strict legal guidelines that all business must abide to. The ACL is enforced and administered by the Australian Competition and Consumer Commission (ACCC), as well as State and territory agencies (Australian Consumer Law 2016). The ACCC ensures that the advertising of a product is not misleading or deceptive to the consumer (Class Notes, 2016). As well as the ACL and ACCC, the telecommunications (Customer Service Guarantee) Standard 2011 is enforced upon Foxtel, requiring that they meet minimum performance standards (Foxtel 2016).

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A book by Priscilla M. Regan: “Legislating Privacy”, explains how deep the concept of privacy can create beyond the vacancy of public pressure between individuals and society. “When viewed as a fundamental right, privacy can be interpreted as being involved in a range of constitutional and moral issues — freedom from surveillance and searches, reproductive freedom, freedom to associate, confidentiality of communications, and family values.” (Regan 48). According to Reagan's statement, privacy is a sensitive topic when approached from many different angles. The constitution and moral issues as Reagan discuss is directly cohesive to the case of the Minnesota school district.

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This is due to their directly proportional relationship. Knowing the relationship between the product and the market will help this firm to understand how changes will affect revenue. It is important to study the supply and demand curve to ensure that the maximum profit will be made. Operating Structures Understanding how different operating structures will affect the firm’s performance.

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Describe the main aim of the Competition and Consumer Act 2010. The Competition and Consumer Act 2010 (which replaced the Trade Practices Act 1974 on 1 January 2011) aims to give businesses a fair and competitive operating environment. It covers anti-competitive conduct, price fixing, unconscionable conduct and other issues, such as advertising. Describe the main objectives of the Privacy Act 1988. The Privacy Act 1988 (Privacy Act) was introduced to promote and protect the privacy of individuals and to regulate how Australian Government agencies and organizations with an annual turnover of more than $3 million, and some other organizations, handle personal information.

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2,700 to 3,300 words maximum 1.1 Introduction s18 of the Australian Consumer Law (“ACL”), which forms schedule 2 of the Australian Competition and Consumer Act 2010 (Cth) analogously with s52 of the Trade Practices Act 1974 (Cth) (“TPA”) provides that the liability of misleading or deceptive conduct is expressed in general laws. Karl Llewellyn outlined that this provision should be read ‘in the light of some assumed purpose’ , and this essay will examine the importance and scope of s18, as well as the relevance of the legal ruling in relation to misleading and deceptive conduct in trade and commerce. The appeal case of Google Inc v Australian Competition and Consumer Commission (“Google v ACCC”) examined whether publishing or displaying

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Privacy Impact Assessment (PIA) is to identify and evaluate the privacy risks for the full system development life cycle from system data, data access, and data attribute and data maintenance. It is for the purpose of compliance of legal requirements, also it clearly provides what personal privacy data and how they will be used in the system, and how to protect and maintain in the system (Privacy Impact Assessment, n.d.). • System Data Questions 1. What information is to be used in the system? 2.

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The issues presented in George Orwell's 1984 surrounding basic human rights and the government's ability to spy on people is still relevant in today's society. There have been several accounts of privacy invasions surrounding governments of different countries spying on their citizens and surveillance cameras being streamed to various public websites. These issues make the definition of privacy vary, when it should be set in stone. Privacy isn’t something that should change depending on who you are. There are instances when privacy should be limited and it those cases it is for the right reasons.

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The organisational Code of Conduct should also be understood and adhered to at all times, as this will determine how the organisation wants to treat and deal with its customers. Under Australian Consumer Law, whenever a person buys products and services they come with automatic guarantees that they will work and do what was asked for. If the

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Inter-Office Memorandum TO: Joseph W. Browning, Attorney FROM: Daniel Guevremont DATE: 7/30/2014 RE: Privacy Act of 1974, 5 U.S.C. § 552a The Privacy Act of 1974 The Privacy Act of 1974, 5 U.S.C. § 552a, is a federal law that establishes a code of fair information practices that regulates the collection, maintenance, use, and dissemination of personal information about individuals managed in systems of records by any agency in the Executive Branch of the federal government. These groups of records are under an agency’s control from which information is recovered by an individual’s name or some other identifier designated to that individual, such as a social security number, or other identifying number or symbol. In most cases, the only information subject to the act are those provided in a system of records.

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Should organizations whose information systems are “hacked” be liable for damages for the compromise of personal information stored on those systems. A business should absolutely be liable for any damages that are caused by a breach of their system. In today’s economic environment business are looking for ways to expand their market. One of the ways businesses have achieved this is by offering online services to their customers.

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Regardless of the genre, authors write because they have an exigency, or an urgency that motivates them to make their claim. For instance, law reviews and op-eds (“opposite the editorials”) are both genres that provide new information and new perspectives on a certain subject to the readers. However, there are major differences in what readers acquire from these papers, as demonstrated by examining Warren and Brandeis’s “The Right to Privacy” and Solove’s¬ “Five Myths”. Both of these pieces tackle the issue of privacy.

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