For Wal-Mart to succeed further than profits in the retail industry, all Wal-Mart stores, especially the two stores in Ames, Iowa must develop better customer relations. Bad customer service has always been the key feature aiding Walmart to maintain its position on the list of “Most Hated Retailers” and this must change. By addressing issues of bad customer service, Wal-Mart can pave its way through making it to the list of “Best Retailers in the United States.” This will not just be for its low cost goods, but also for its improvements in customer service.
From the primary and secondary research we have conducted for this report, it can easily be noted that Wal-Mart can excel in all aspects by simply addressing its issue with continuous bad