ipl-logo

Be200 Week 4

1431 Words6 Pages

BE200 – Marketing Management

(Student name)

(Student ID)

Contents

Question 1: 3

Part a) description of CRM: 3

Part b) association levels with the Customers: 3

Part c) Customer loyalty attainment by KIA: 3

1. KIA builds individual association with each client: 4

Question 2: 4

Part a) Major Micro-environmental powers that effects Kia: 4

Customers: 4

Employees: 4

Distribution Channels and Suppliers: 4

Competitors: 4

Investors 5

Media and the General Public: 5

Part b) KIA’S scheme towards marketing: 5

Part c) Concentration of KIA over product dominance: 5

Question 3: 6

Part a) KIA marketing mix tactic: …show more content…

They observe it as just a place to purchase as purchase from any other brand.

Part c) Customer loyalty attainment by KIA:

The loyalty of customers is considered as the key aspect in the current world of business. This has created a continuous relationship of KIA with its customers, though further offered greater prospects through the entry.

1. KIA builds individual association with each client:

KIA used friendliness as the key factor for building the customer loyalty to its brand. Its customers are always dedicated as KIA has made an honest relationship with them by providing them with value. KIA takes all the chances towards gaining information the client on a personal level. KIA became more particular through allocating a group of staff for each customer. This has allowed KIA to be in that position to make a better reputation with each client and significantly this is how the clients will give the arsenal data regarding the predication of their future needs.

Question 2:

Part a) Major Micro-environmental powers that effects Kia: …show more content…

This kind of marketing allows the company towards enacting the each product returns, though not the entire returns.

Differentiated Marketing:

This strategy allows the corporation to capture one or greater groups of customers present in the market, with diverse strategy of marketing related to each group.

Undifferentiated tactic is most effective:

Regarding KIA the undifferentiated strategy has been highly supportive as its customers have a smaller level of differentiation in its major requirements and the provided market. It is a probabilistic technique regarding worldwide corporations which consist of powerful contributions.

References

Bhargava, L. (2010). Marketing Mix and its impact on firms. Collins Business (HarperCollins Publishers),, 13, 18-34.

Jain, K. (2014). Business Competitiveness: Strategies for Automobile Industry. Global Competition & Competitiveness , 70-89.

James, K. (2012). Growth of Automobile Sector in the Era of Globalization. Management Studies Journal, Volume 13 Number 1,

Show More
Related

Blue Ridge Case Summary

646 Words | 3 Pages

Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet

Read More

Growth And Expansion Of Autozon

210 Words | 1 Pages

As far as internal power, national growth and foreign expansion are concerned; AutoZone is growing. In May of this year, AutoZone’s investor relations publication

Read More

Assess The Impact Of One Transnational Corporation

636 Words | 3 Pages

Part C Assess the impact of one transnational corporation on the UK using one of the following criteria: labour (Word-guidance 1500). you are advised to build answers around some of the following points in respect of one of the following criteria: Labour: direct and indirect employment effects; wages/rewards; employee welfare; longevity of employment; strategic behaviour (in the case of eNIDL). Nissan Introduction Established in 1933, Nissan Motor Co., Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later, Nissan has become one of the world's leading automakers, with annual production of 2.4 million units, which represented 4.9 percent of the global market.

Read More

What Are The Effects Of Foreign Influence On The US Automotive Industry

1099 Words | 5 Pages

Since the invention of the first car, foreign countries have been competing with the United States in the automobile industry, pushing the U.S. to step up its game coming up with new ideas and innovations such as new vehicles and particular features. The United States automotive industry would not be nearly as advanced as it is today if it were not for the ideas and technologies of its foreign counterparts. Major automotive manufacturers have been both helped and set back financially due to the innovations of foreign manufacturers. American automotive designers and engineers have benefitted from foreign ideas and innovations more than not. Even global competition for sales in the industry has exponentially increased profit.

Read More

Commercial Vehicle Industry In The Us

658 Words | 3 Pages

I will first find and compile all the relevant data from those sources. Then, I will outline all assumptions made and triangulate the estimated growth rate and figures in this market. Finally, I will explore relevant trends with regard to the US and global commercial vehicle markets. RESULTS I have found the number of commercial vehicles in use in the US in 2005 to be around 104.788 million.

Read More

Environmental Challenges Of The American Auto Industry

776 Words | 4 Pages

Due to the globalisation of business there is global competition amongst automobile companies. For most companies they have plants and garages in different countries across all continents that can serve consumers with their make of car. For instance you find companies like Ford,Nissan,Mazda,Volkswagen and Toyota with plants in South Africa,Zimbabwe and other African nations. You also notice garages that service the specific above mentioned car types. This makes it easier for customers in African countries to get their cars serviced

Read More

Marriott Organizational Structure

846 Words | 4 Pages

Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.

Read More

Harley Davidson: Customer Relationship Management

1142 Words | 5 Pages

A) Customer relationship management (CRM): - its one of the marketing process to build a strong customer relationship and maintaining profitable relationship with customer and should be done by delivering superior customer value and satisfaction. B) Harley-Davidson, realized the best way to create long relationships with the customers was to understand them on their own terms and the way to do that it was by spends a great deal of time and money in pursuit of that goal, additional of that they put them self as customers and start thinking as customers, why they should buy from Harley-Davidson and what the feeling towards the brand. In this way of thinking and feeling strategy as customers Harley-Davidson achieve their goal to build long-term

Read More

ALDI: Customer Relationship Management

1275 Words | 6 Pages

Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

Read More

Trends In The Automobile Industry

1344 Words | 6 Pages

The automobile industry includes a huge number of manufacturers, companies involve in the process of research & development, designing, producing, testing, marketing, and trading of automobile. Globally, there were about 1015 million vehicles in 2016. The automobile plays an important role in transportation department for many countries around the world. This industry is one of biggest economic sectors in term of revenue.

Read More

Impact Of External Business Environment On Automobile Industry

1406 Words | 6 Pages

SUMMARY In this report, I am explaining how the impact of External Business Environment on Automobile industry in UAE. Also, how the external environment factors are dominant on the growth of an industry including dimensions of management, human resource, marketing and IT tools used in the Industry. INTRODUCTION

Read More

Urban Livability: The Radiant City

3137 Words | 13 Pages

The Trafford Center case study is used as a guide on how the rapid growth in car

Read More

Starbucks Differentiation Strategy

1607 Words | 7 Pages

If a differentiation strategy is successfully implemented the firm will be able to do one of the following: command a premium price for its products, increase unit sales, and/or gain buyer loyalty to its brand. Starbucks has some of the highest prices for the type of products they offer and people tend to be extremely loyal to whatever coffee they are used to purchasing, because they trust the

Read More

Coca Cola Product Differentiation Strategy

785 Words | 4 Pages

1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

Read More

Relationship Between Hospitality And Tourism Industry

1572 Words | 7 Pages

First of all customer means A person who buys goods or services from a shop or business, loyalty means the state or quality of being loyal, faithfulness to commitments or obligations. So Customer loyalty is the key objective of customer relationship management and describes the loyalty, which is established between a customer and companies, persons, products or brands. “Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. “Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.” (Gremler 1996: 171, Abdullah et al. 2000: 826).The individual market segments should be targeted in terms of developing customer loyalty.

Read More

More about Be200 Week 4

Related Topics

Open Document