Be200 Week 4

BE200 – Marketing Management

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Contents

Question 1: 3

Part a) description of CRM: 3

Part b) association levels with the Customers: 3

Part c) Customer loyalty attainment by KIA: 3

1. KIA builds individual association with each client: 4

Question 2: 4

Part a) Major Micro-environmental powers that effects Kia: 4

Customers: 4

Employees: 4

Distribution Channels and Suppliers: 4

Competitors: 4

Investors 5

Media and the General Public: 5

Part b) KIA’S scheme towards marketing: 5

Part c) Concentration of KIA over product dominance: 5

Question 3: 6

Part a) KIA marketing mix tactic:

They observe it as just a place to purchase as purchase from any other brand.

Part c) Customer loyalty attainment by KIA:

The loyalty of customers is considered as the key aspect in the current world of business. This has created a continuous relationship of KIA with its customers, though further offered greater prospects through the entry.

1. KIA builds individual association with each client:

KIA used friendliness as the key factor for building the customer loyalty to its brand. Its customers are always dedicated as KIA has made an honest relationship with them by providing them with value. KIA takes all the chances towards gaining information the client on a personal level. KIA became more particular through allocating a group of staff for each customer. This has allowed KIA to be in that position to make a better reputation with each client and significantly this is how the clients will give the arsenal data regarding the predication of their future needs.

Question 2:

Part a) Major Micro-environmental powers that effects Kia:

This kind of marketing allows the company towards enacting the each product returns, though not the entire returns.

Differentiated Marketing:

This strategy allows the corporation to capture one or greater groups of customers present in the market, with diverse strategy of marketing related to each group.

Undifferentiated tactic is most effective:

Regarding KIA the undifferentiated strategy has been highly supportive as its customers have a smaller level of differentiation in its major requirements and the provided market. It is a probabilistic technique regarding worldwide corporations which consist of powerful contributions.

References

Bhargava, L. (2010). Marketing Mix and its impact on firms. Collins Business (HarperCollins Publishers),, 13, 18-34.

Jain, K. (2014). Business Competitiveness: Strategies for Automobile Industry. Global Competition & Competitiveness , 70-89.

James, K. (2012). Growth of Automobile Sector in the Era of Globalization. Management Studies Journal, Volume 13 Number 1,