Beats External Influences

A 19-year-old Latina college student is family oriented and religious. She incorporates her Hispanic culture into her American cultures. She would be interested in Beats Powerbeats3 Wireless because of her external influences: culture, reference group, and product positioning and her internal influences: perception, learning, memory, and motivation. As a Hispanic shes interested in Beats because they are a high quality nationally renowned brand. Additionally, members of her primary reference group, her close friends, believe Beats are the best earphones for working out and traveling. She perceives Beats to be the best earphones because of the brand name. Beats uses their brand leverage to influence her through their prestigious headphones; she knows the company will also create high performing products. She

The external influences are social status, demographic, identification influence reference. She internally influenced by Maslow's fifth stage of Hierarchy of Needs and learned behavior. She has learned about the importance of purchasing makeup through her family and operant conditioning. She is influenced by operating conditioning because the beautification of her eyes will reinforce her positive self-image. She is motivated by her need to reach Maslow's third Hierarchy of Needs, belongingness. Her desire for friendship, affiliation and group acceptance. “Over a quarter of girls who wear makeup (27%) rarely/never leave the house without it. The places that makeup-wearing girls felt were acceptable to be seen without makeup were home (89%), pool or beach (84%) and gym (82%). The places that were least acceptable were a friend's house (67%) and school (58%)” (PRNewswire). Her reference group identification influences her to buy top of the line mascara since wearing makeup is part of her p[rimary groups social