Rhetorical Analysis of “Women Who Wear Makeup Are Paid More” Over the past years, women have struggled and made strides for the fight to gain economic, social and political equality. Author Emma Lord, writes a problem about this called “Women Who Wear Makeup Are Paid More, According To Bummer Study”, published in May 2016 in the Bustle, and argues that a person’s attractiveness is a factor that affects how much money someone earns, specially on women who wear makeup compared those who don’t. With her article, Lord builds her credibility by citing facts and statistics conducted by research, applying emotional appeals to the audience; however, her credibility on her argument weakens with the usage of ethos towards the end of the article. Emma Lord states, “Researchers Jaclyn Wong of the University of Chicago and …show more content…
Their research confirmed that people who fall into the "attractive" category are, on average, paid 20 percent more than their counterparts” (Lord, “Women Who Wear Makeup”). In pointing out this research study, the author emphasizes on the attractiveness-income relationship as a fact that has been confirmed on having an effect on someone’s income. By adding this study in part of her article, the use of logos strengthens her argument on why women who wear makeup get paid more rather than those who don’t. The author also added how both men, and women were tested in this research study. This also reinforces the claim by having both genders into consideration and comparison in the research study. After stating this piece of evidence in her article, she also included “In fact, on average, men will spend $691.52 on grooming products, and women will spend a whopping $1,351 (Lord, “Women Who Wear Makeup”) . By revealing this information, it portrays the comparison between the amount men and women spend on