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Bega Cheese Executive Summary

200 Words1 Pages
Except the strengths which Bega Cheese Ltd already owned, through the internal analysis of the company, there are some weaknesses also appeared in Bega Cheese company. First, profitability ratio and Net Contribution of Bega Cheese Limited are below the industry average. Data shows from Annual Report 2014-2016 (Bega Cheese Ltd, 2014 -2016)that the profitability ratio of Bega Cheese increased from 15% - 33% indeed, but it still below the industry average. Even in 2017 the profit ratio was decrease to 30% (Bega Cheese Ltd, 2017). Second, the marketing of the products left a lot to be desired. Even though the product is a success in terms of sale, but its positioning and unique selling proposition is not clearly defined which can lead to the attacks
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