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Bell And Scotiabank: Comparison And Analysis

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The concept of corporate social responsibility (CSR) is now ubiquitous in corporate values, even as part of company Mission, over the past few decades, and the definition of CSR has also improved over the years. Generally, companies or organizations’ CSR activities are motivated by value orientation, self-focus motivation, and stakeholder drove (as cited in Jong & Meer, 201/.7). However, there is an intricate link between the ultimate goal of the enterprise, the maximization of interests, and the CSR activity. Is CSR activity a market strategy or corporate social responsibility, or both? In this paper, through comparison and analysis of CSR activities of Bell and Scotiabank, which represent the traditional financial industry and the emerging
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